Precision Oncology Marketing Manager - Healthcare Providers (HCP)
$99.3k - $198.7kAbbott
Abbott seeks a Marketing Manager for its Cancer Diagnostics division to develop and execute marketing strategies for precision oncology products, including molecular residual disease and therapy selection tests. The role involves multi-channel campaign strategy, healthcare provider engagement, content development, and cross-functional collaboration across sales, medical affairs, and product management.
Responsibilities
- Develop and execute multi-channel marketing strategies and commercial readiness plans for precision oncology portfolio
- Partner with marketing communications, medical affairs, and product management on brand campaign activation and educational content
- Lead customer persona development and analyze qualitative and quantitative market data to inform strategy
- Develop sales enablement tools and messaging content to support field team promotion of oncology products
- Collaborate with commercial analytics to measure promotional effectiveness and oversee external agency partners and budgets
Requirements
- Bachelor's degree in business administration, marketing, or related field
- 5+ years commercial healthcare marketing experience in biotech, pharma, or diagnostics
- Demonstrated commercial biotech product launch experience
- Authorization to work in United States without sponsorship
- Ability to present to senior management and drive organizational influence
- Experience in diagnostic or pharmaceutical marketing preferred
Compensation: $99,300–$198,700 base
Vacancy posted 4 days ago
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