Precision Oncology Marketing Specialist

Abbott seeks a Precision Oncology Marketing Specialist to lead commercialization strategy for cancer diagnostics products. The role encompasses end-to-end product strategy, KOL engagement, conference planning, budget management, and cross-functional collaboration across R&D, clinical, and commercial teams.

Responsibilities

• Lead end-to-end commercialization strategy including segmentation, targeting, positioning, and messaging
• Develop and execute promotional materials, product launches, and customer engagement programs
• Synthesize market and clinical trends to inform product roadmaps and commercialization recommendations
• Build relationships with key opinion leaders and strategic partners; coordinate speaker bureaus and conferences
• Deliver presentations to senior executives and facilitate cross-functional collaboration on program strategy

Requirements

• Bachelor's degree in Marketing, Business Administration, or related business field
• 4+ years marketing, product management, brand management, or commercial experience
• Exceptional project management and organizational skills with ability to handle multiple priorities
• Strong written and verbal communication skills for cross-functional collaboration
• Healthcare marketing or pharmaceutical/biotech/diagnostics industry experience preferred
• Knowledge of oncology diagnostics, MRD testing, or NGS technologies preferred
• Experience managing marketing budgets, vendor contracts, and external agency relationships