Manager, Strategy, North America
$87.55k - $143kFull-time
ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description The Manager of Portfolio Strategy role sits at the intersection of strategy and marketing, supporting the Vice President, NA Portfolio Strategy and North America leadership team by leading market channel analytics and forecasts to understand channel/retailer trends and inform the Region's Strategy. Additionally, the role includes developing the strategic blueprint for NA ELC portfolio supported by in-depth innovation and category/ subcategory analyses, and marketing financial planning. This role requires strong analytical and storytelling capabilities as well as gravitas to present to senior executives in the Region.
Key Accountabilities Support the development of the North America strategy presentation in collaboration with brands, functions, the North America Strategy team and North America leadership:
- Lead overall NA strategy development process and coordinate with NA brands and functions, and with Corporate Strategy
- Lead specific sections of the strategy development and presentation
- Ensure proper communication, understanding and alignment on the Strategy across stakeholders
- Perform in-depth SKU level analyses of innovation, category/subcategory, and marketing financial plan across all brands in ELC portfolio to inform Regional blueprint
- Identify Region's Big Bets marketing programs and determine sales and investment gaps / opportunities to achieve blueprint; develop annual top marketing programs report to track performance
- Manage brand calendar planning and create portfolio marketing calendar; communicate portfolio calendar with key stakeholders across Region
- Help translate the strategy into action plans (including identifying / prioritizing / staging key initiatives and developing KPIs) to support business-led change across ELC portfolio
- Lead regional implementation of global marketing transformation projects and be a change champion
- Provide input into key milestone Corporate and Business Planning meetings - eg, Global Category strategies, Cross Brand and Functional Business Alignment meetings
Vacancy posted 14 hours ago
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