Director of Sales
$144k - $167kPriority Technology Holdings Inc
Job title: Director Sales - Prisma
Reports to: Director, Operations- Prisma Department: Prisma Location: RemoteGrade: 21 About Priority Commerce:
Priority Commerce is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter. We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities. At Priority Commerce, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive. About the Role: The Director, Sales leads Prisma's enterprise sales strategy across the multifamily rental housing & HOA industry. This role owns new logo acquisition, pipeline development, forecasting, and the systems needed to scale revenue. The leader will both build the sales organization and personally close large multifamily operators and ownership groups. Responsibilities:
Sales Leadership & Strategy
- Own Prisma's new-business strategy within the multifamily rental housing & HOA ecosystem.
- Build and manage the sales team (SDRs/AEs) with clear KPIs and accountability.
- Develop a disciplined enterprise sales process for multi-property, high-value deals.
- Pipeline Development.
- Drive top-of-funnel growth through outbound programs, partnerships, events, and referrals.
- Maintain high-quality pipeline metrics, forecasting accuracy, and CRM discipline.
- Player / Coach.
- Personally close strategic accounts (1,000+ units).
- Lead conversations with owners, COOs, VPs of Operations, IT leaders, and procurement.
- Manage complex sales cycles involving PMS integrations, payment workflows, resident banking features, and rev-share structures.
- Build compelling ROI analyses tailored to multifamily operations and financial outcomes.
- Align with Marketing on demand generation and messaging.
- Partner with Client Success for smooth close → onboarding → adoption.
- Coordinate with Product/Engineering on roadmap feedback from multifamily operators.
- Collaborate with Finance on pricing, rev-share models, and revenue planning.
- Implement scalable systems for outreach, sequencing, demos, proposals, and forecasting.
- Develop CRM KPIs and manage each with the team to ensure accuracy, discipline, and accountability.
- Maintain competitive awareness within the multifamily PropTech landscape (Bilt, Livly, PMS providers, etc.).
- Proven success selling into multifamily property management companies or ownership groups.
- 7+ years enterprise SaaS, PropTech, FinTech, or payments sales experience.
- 5+ Experience in Rent/ HOA payments.
- Proven success selling into multifamily property management companies or ownership groups.
- Previous Startup/scale-up experience.
- Strong command of long, multi-stakeholder enterprise sales cycles.
- Experience building or scaling a sales team.
- Excellent executive communication and negotiation skills.
- Strong analytical background for KPIs, dashboards, and revenue modeling.
- Ability to navigate procurement, legal terms, and revenue-share agreements.
- Experience in banking, payments, payables, leasing.
- Familiarity with B2B2C property management models.
- Understanding of payment security, compliance, and resident data requirements.
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work. Financial Wellness
- Bonus programs
- 401(k) match
- Employee Stock Purchase Program (ESPP)
- HSA and FSA options
- Financial wellness resources and employee discount programs
- Medical, dental, and vision coverage
- Mental health support for employees and dependents through Lyra Health
- Family planning and women's health benefits through Carrot
- Gym membership reimbursement and virtual wellness programs (including yoga)
- 3 weeks PTO to start, with unlimited PTO after year one
- Education expense reimbursement
- Leadership development programs
- Certified Payments Professional (CPP) certification support
- Requires prolonged sitting, standing, bending, stooping and stretching.
- Requires the ability to lift 10 pounds.
- Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).
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