Non-Alc Non-Licensed Chain Manager

Non-Alc Non-Licensed Chain Manager (Quality Beverage) Description Position Overview – Responsible for leading the development, execution, and performance of all sales activities for the NANL (Non-Alcoholic Non-Licensed) Peddle Team, with a strong emphasis on Key Account and Chain business management. This role drives profitable growth by aligning field execution with headquarter strategies, supplier priorities, and customer-specific objectives. Additionally, provide leadership direction and coaching to ensure best‑in‑class execution across national and regional chains, delivering against company goals for revenue, gross profit, market share, and brand visibility. Own and drive Chain and Independent Key Account strategy across the NANL Team, ensuring alignment between HQ agreements, field execution, and supplier priorities. Develop and coach the team on Key Account retail execution fundamentals, including promotional planning, calendar execution, distribution gains, shelf placement, assortment strategy, merchandising & display standards. Oversee all sales activities to deliver growth in sales, gross profit, market share, and in‑store execution standards. Translate supplier mandates, authorizations, and national programming into clear, actionable plans for field execution. Ensure all supplier initiatives (displays, pricing, promotions, new item launches) are executed on time, in full, and to standard across all accounts. Set and communicate a clear team vision and go‑to‑market strategy aligned with divisional and company objectives. Prioritize and optimize team resources against high‑impact customers, key chains, and strategic growth opportunities. Partner cross‑functionally with Portfolio Managers and suppliers to ensure best‑in‑class programming, POS execution, and brand representation. Leverage data and insights (IRI, Nielsen, depletion data, customer POS) to identify opportunities and drive fact‑based selling. Maintain strong oversight of Accounts Receivable, ensuring compliance with company guidelines and minimizing risk. Build and maintain senior‑level relationships with key customers, acting as a trusted advisor at both HQ and field levels. Lead regular market visits, monthly one‑on‑ones, and team meetings to reinforce accountability, execution standards, and development. Foster a high‑performance, accountable, and collaborative team culture. Requirements Knowledge / Skills / Abilities – Proven leader with a strong track record in Key Account / Chain sales and distributor Management Preferred Experience With Non-Alcoholic Non-Licensed Products . Deep understanding of retail economics, including margin structures, pricing strategy, and promotional effectiveness. Strong working knowledge of HQ selling, JBP processes, and large‑scale chain execution. Ability to analyze and translate data into actionable sales strategies and customer solutions. Highly motivated, results‑driven, and capable of operating with urgency and ownership. Advanced understanding of consumer behavior, brand positioning, and shopper marketing. Exceptional relationship‑building skills with the ability to influence at all levels (internal and external). Strong organizational, prioritization, and time management capabilities in a fast‑paced environment. Excellent communication, presentation, and storytelling skills. Proficient in Microsoft Excel, PowerPoint, Word, and Outlook (experience with syndicated data tools preferred). Demonstrated ability to work independently while driving team accountability and results. Ability to be in the market daily and work non‑traditional hours as business needs require. Education / Training / Experience – High School Diploma or equivalent required. College degree or equivalent work experience/training/education preferred. Minimum 2 years of sales experience, preferably in the beverage industry. #J-18808-Ljbffr Martignetti Companies