Specialist, Email & Database Marketing

Overview:

Specialist, Email & Database Marketing | Hybrid (Chicago, IL)

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

 

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

 

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

What You'll Do:

We are currently seeking an Email & Database Marketing Specialist to support the digital development of consumer-facing messages of our Wilson Hardgoods business and our baseball brands (DeMarini, Louisville Slugger, EvoShield, ATEC & Team.Shop) including batch-send emails, automated emails and SMS messages.

 

Specific responsibilities include, but are not limited to:

• Coordinating and executing campaign-based email sends by working with the marketing and creative services teams to align content with email best practices (ex. recommend ideal content layouts or content features, make copy edits, etc.)
• Updating automated marketing workflows/journeys in Salesforce Marketing Cloud and/or Braze
• Working & collaborating closely with outside vendors: ex: Movable Ink
• Executing A/B tests to improve email engagement rates and conversion rates
• Launch SMS marketing campaigns & optimize existing triggered campaigns
• Contributing to email or SMS performance reporting and CRM metrics analysis
• Staying up-to-date on industry trends and regulations (CCPA, GDPR, etc.), ISPs, monitoring tools and best practices
• Staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability; recommending changes to Wilson Family of Brands’ email program where opportunities are found
• Other duties as assigned

What We're Looking For :

This role requires a Bachelors Degree and a minimum of 2 years of work experience in an email or marketing-related role.

 

Additional familiarity with any of the following is preferred: Ecommerce, Sporting goods or lifestyle apparel / “athleisure-wear” industries, Salesforce Marketing Cloud, Braze or other enterprise level ESPs, Knowledge of best email practices, Proofreading and marketing copywriting, and/or HTML/CSS or languages like AMPscript or Liquid for personalization use cases.

 

Other qualifications include:

• Ability to juggle multiple competing deadlines and responsibilities
• Strong attention to detail
• Ability to understand and integrate feedback from partners who are not channel experts
• Excellent verbal and written communications skills
• Should be able to make judgements about marketing comms to determine if a message will ‘make sense’ to the target consumer

What We’ll Provide

 

A reasonable estimate of the pay range is $60,000 - $70,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

 

Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• On-site health club
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.