Sr Manager Customer Lifecycle and Engagement

Job Description Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team! About The Role The Senior Manager, Customer Lifecycle & Experience will lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey. This role oversees lifecycle strategy across email, SMS, loyalty, subscription, and customer service, with a focus on driving measurable revenue and retention impact. This person will partner closely with Growth, Analytics, Finance, and Brand to improve customer engagement, optimize lifecycle performance, and support long-term customer value. Ideal candidates are hands‑on, data‑driven, and comfortable operating in a fast‑paced, high‑growth environment. Key Responsibilities Manage customer lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints Drive retention, repeat rate, and customer lifetime value through testing and optimization Improve subscription performance, including churn reduction and retention offers Support loyalty strategy with a focus on engagement, participation, and ROI Partner with customer service to enhance the experience and align support with retention goals Track lifecycle KPIs and translate performance insights into action Align lifecycle initiatives with launches, promotions, and key business moments Qualifications 5+ years of experience in CRM, retention, or customer lifecycle marketing, ideally within DTC or subscription brands Experience driving retention, repeat purchase, and customer lifetime value Hands‑on knowledge of platforms such as Klaviyo, Zendesk, Shopify, and related tools Strong analytical skills and comfort working with performance metrics Ability to manage multiple priorities in a lean, fast-moving environment Interest in beauty, wellness, or consumer subscription businesses preferred Full Time Hybrid Work Schedule – 3 days in office Competitive Benefits Package #J-18808-Ljbffr 24 Seven Talent