Digital Media Director

Digital Media Director

The Responsibilities of the Digital Media Director: Manages all aspects of the South Carolina Forestry Commission's social media operations. Serves as the official agency photographer and videographer. Serves as one of the agency's official spokespersons. Performs other general public information, external outreach and educational assistance for the agency.

Minimum and Additional Requirements:

• A bachelor's degree with two years of relevant experience related to the development and dissemination of informational material via visual media and digital platforms, specifically writing, producing, editing, packaging and distributing video, digital and social media content for a variety of internal and external audiences and purposes.
• Must possess a valid driver's license.
• A criminal background check and drug test are required.

Additional Comments:

• This position is based in an office environment, but also involves working outdoors for social media postings, agency and partner/community events. Must be able to remain stationary for extended periods of time working on a computer. Must be able to lift 25lbs, bend and squat.
• Normal work schedule is M-F from 8:30 a.m.-5 p.m. Requires travel for work during regular business hours and sometimes at night or overnight, and occasionally working on weekends and multi-day, out-of-town events. Night and weekend monitoring of and responsiveness to internal and external communications required.
• Proficiency in managing and leveraging social media platforms – specifically Facebook, X, Instagram and YouTube – to promote agency messaging, communicate with the public and provide extensive analytical reporting for each. Ability to strategize, anticipate, produce and schedule social media content far in advance as well as create ad-hoc messages and visual graphics for posts, presentations and other communication products.
• High proficiency in using photo/video camera equipment as well as production/editing software and techniques to integrate visual/digital subject matter into social media campaigns, promotional videos, training curricula and a wide range of other visual/digital content.
• Knowledge of brand development, usage and the accurate deployment of those brands in various marketing collateral outputs.
• Working knowledge of basic journalistic principles and practices, composition and style, including Associated Press (AP) style, and a strong proficiency in proper spelling and grammar. Ability to do primary research on agency-related topics, as well as the ability to synthesize information from multiple sources, then curate and convey that information in a clear, concise, accurate and engaging manner.
• Ability to effectively communicate orally and through the written word; ability to work in a collaborative atmosphere and to develop and coordinate effective teams.
• Position is subject to random, post incident/accident, reasonable suspicion and rehabilitation monitoring and drug and alcohol testing consistent with SCFC Drug-Free Workplace-CDL Drug and Alcohol Testing. This position is designated as safety-sensitive.