Senior Director, Marketing - Dyslipidemia

Location: Wilmington Hybrid Policy: 3 days a week onsite Main Duties and Responsibilities Uses a meticulous, scientific approach to understand, navigate, and adapt to complex, rapidly changing environments; leads the creation of compelling, evidence-based content that educates and influences target audiences. Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives. Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption. Leads all aspects of multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks, performance dashboards, and actionable insights inform optimization. Delivers innovative, modern marketing approaches, including data-driven social media strategies and implementation tailored to diverse consumer segments. Assesses marketing impact continuously; makes timely course corrections, tests-and-learns, and pivots to improve outcomes. Leads cross-functional brand P&L expense targets, ensuring resource allocation, return on investment discipline, and financial accountability. Understands and clearly communicates sales performance and forecasting targets; partners closely with Sales, Finance, and Supply to align demand planning. Champions a growth mindset, learning agility, and entrepreneurial thinking across the team and partners. Demonstrates the ability to translate innovative ideas from concept to execution, including pilots, scale-up, and post-launch optimization. Anticipates trends, competitive moves, and market dynamics to inform strategy, positioning, and investment decisions. Leverages new technology platforms and data insights to identify opportunities, personalize engagement, and accelerate performance. Leads with resilience; empowers teams to take ownership, experiment responsibly, and deliver high-impact outcomes. Drives performance and results through clear objectives, coaching, accountability, and cross-functional delivery. Identifies, builds, and sustains strong alliances with cross-functional partners across the enterprise and broader ecosystem. Champions inclusion and belonging, ensuring diverse perspectives shape strategy, execution, and talent decisions. Acquires, develops, and assesses marketing talent for current and future needs; builds succession pipelines and critical capabilities. Influences cross-functional stakeholder decisions and collaboration to ensure goals are achieved; navigates ambiguity and drives alignment. Essential Requirements Bachelor’s Degree in any background 8+ yrs experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience which includes 5 yrs of Commercial experience Proven leadership capabilities and/or people management experience Desirable Requirements Advanced Degree in Business, Marketing, or Science Experience in CVRM, especially dyslipidemia Strong presentation and negotiation skills Ability to successfully work through ambiguity First-line leader experience Demonstrated track record of success in achieving ambitious goals or career progression Experience leading brand strategy and executing against it Strong financial acumen with the ability to assess and drive results Proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area Demonstrated experience in working within cross-functional business units Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. #J-18808-Ljbffr AstraZeneca