Manager, Social Media Strategy & Community

Role Description

As Manager of Social Media Strategy & Community, the primary purpose is to lead and develop an effective content strategy for Paula’s Choice ensuring its alignment with brand objectives. This involves:

• Driving strategic initiatives for content creation.
• Overseeing social platforms to enhance reach and engagement.
• Collaborating with cross-functional teams to integrate content strategies into 360 campaigns.
• Balancing brand storytelling and commerce-driven content.
• Leading organic content creation efforts and leveraging analytics to optimize performance.
• Managing relationships with analytics vendors and platform leads.
• Staying informed about industry trends and adapting to an agile model for efficient collaboration.
• Elevating Paula’s Choice social presence to support business objectives with a unified budget mindset.

A typical day might include:

• Leading the execution of a content strategy aligned with brand goals.
• Collaborating with the Social Media team to plan and execute content-first social campaigns.
• Ideating, evaluating, and creating content concepts aligned with marketing strategies.
• Staying up to date with industry trends and competitor activities.
• Collaborating with cross-functional teams to integrate social initiatives with other marketing efforts.
• Managing and analyzing social media and digital performance metrics.
• Working closely with creators and external partners to execute content.
• Monitoring and managing the brand's online reputation.
• Staying informed of changes to social media algorithms and adjusting strategies.
• Seeking innovative ideas to enhance the brand's digital presence.
• Ensuring all content and campaigns adhere to brand guidelines and legal requirements.

Qualifications

• 3-5 years of work experience in social media, marketing, or content (beauty experience a plus).
• Proven success in executing content strategies aligned with brand goals.
• Hands-on experience driving growth on social platforms with a focus on content-first strategies.
• Strong eye for viral content and current with pop culture and industry trends.
• Track record of effective collaboration with cross-functional teams.
• Demonstrated ability to drive high-quality content creation, including video and photography.
• Proven skills in setting goals, tracking performance, and optimizing content based on analytics.
• Strong communication skills, providing thought influence on social media best practices.

Requirements

• Self-starter who can articulate big ideas and exciting trends.
• Previous experience as on-camera talent and sourcing additional talent for effective representation in social content (a plus).

Benefits

• Generous paid time off, including time off to volunteer.
• Learning and development resources to support personal and professional growth.
• Wellness benefits like meditation app memberships, product discounts, and free samples of products.
• Most roles are fully remote; hybrid roles are available in Seattle's International District.
• Dog-friendly office culture.

Company Description

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.