Social Media Manager

Who is Flock? Flock is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation. We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact. With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you. The Opportunity Flock Safety is a fast-growing, mission-driven company expanding rapidly across communities nationwide. As the business scales, Flock Safety is building its first dedicated social media team to support this growth and elevate how the brand shows up across channels. This is a unique opportunity to help shape the foundation of a social media program from the ground up, building, maintaining, and growing a cohesive strategy with a new team. In partnership with the Director of Social Media, this role will focus on developing creative, channel-specific content, fostering authentic community engagement, and reporting on performance to measure impact and inform future growth, all while supporting a rapidly expanding national footprint. They will partner with teams across our business and see their work make an impact, for their career and for the safety of communities across the nation. The Skillset Platform Expertise Deep - Demonstrated comprehension of major social media platforms and their respective distinctions, including expertise in formats, algorithms, audience behavior, best practices, and emerging trends pertinent to each channel. Creative Storytelling - Skilled in developing engaging, on-brand content that resonates with different audiences. This includes writing compelling copy, shaping narratives, and collaborating on visuals that feel native to each platform. Content Planning & Execution - Strong organizational skills to manage content calendars, production timelines, approvals, and publishing. Ensures consistency, quality, and speed without sacrificing creativity. Community Management - Ability to build and nurture an online community through active engagement. This includes responding to comments and messages, moderating discussions, and representing the brand with empathy, clarity, and professionalism. Analytical & Reporting - Comfortable with data and performance metrics. Ability to track results, analyze trends, report on outcomes, and turn insights into actionable improvements for future content and campaigns. Ownership & Initiative - Takes accountability for results and proactively identifies opportunities to improve, experiment, and scale. Especially critical in growing teams or first-of-its-kind roles. Adaptability & Trend Awareness - Stays current in a fast-changing social landscape. Quickly adapts strategies based on new features, cultural moments, audience feedback, and performance insights. Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day. 90 Days at Flock We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety. The First 30 Days Focus on learning the brand, platforms, and workflows while supporting content creation, publishing, and community engagement. Build a strong understanding of social performance, goals, and how social supports the broader business. The First 60 Days Take ownership of day-to-day execution for one or more channels, including publishing, community management, and performance tracking. Begin contributing content ideas and insights that improve engagement and consistency across platforms. 90 Days & Beyond Operate as a trusted owner of social channels, driving content planning, execution, and reporting with minimal oversight. Use performance insights to recommend optimizations and support scalable growth of the social media strategy. Salary & Equity In this role, you’ll receive a starting salary between $100,000 - 130,000, as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Location We’re prioritizing candidates on the East Coast: Atlanta, Boston, and New York City. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States. The Perks Flexible PTO: We seriously mean it, plus 11 company holidays. Fully-paid health benefits plan for employees: including Medical, Dental, Vision and an HSA match. Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time. Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses. Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs. Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support. Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know. WFH Stipend: $150 per month to cover the costs of working from home. Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more. Home Office Stipend: A one-time $750 to help you create your dream office. Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together. If you need assistance or an accommodation due to a disability, please email us at View email address on click.appcast.io. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process. At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level. Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending with flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to View email address on click.appcast.io. #J-18808-Ljbffr