Regional Director of Sales
Driftwood Hospitality Management
Job Details: Job Location: 215 - Driftwood Hospitality Management II - North Palm Beach, FL, Position Type: Full Time, Salary Range: Undisclosed, Driftwood Hospitality Management is seeking a strong multi-unit sales leader to take on the Regional Director of Sales role! This is a remote role with a requirment of travel to properties appoxmately 75% of the time. Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel. Key Responsibilities Leads the region's sales efforts and maximizes revenue through the development, implementation and execution of sales, marketing and revenue management strategies and functions. Works closely with all levels of management to ensure that these strategies positively impact both the top (revenue) and bottom (GOP) lines. Develops, implements and manages strategies for new company/guest acquisition through internal and external marketing efforts. Identifies resources for direct marketing research and opportunities. Works with Regional Ops Managers, Regional Revenue Management and hotel General Managers to manage all sales activities and meet revenue objectives. Stays current on market and economic conditions as well as new and existing competition within each market and adjusts strategies and activities accordingly. Participates in setting hotel sales goals and assists in the achievement of those goals, at both the individual property level and at the company level. Develops, recruits, hires, trains and manages the on-property sales teams. Develops and maintains relationships with affiliated franchise/brand national sales support people and effectively utilizes those relationships and resources to drive bookings and revenue. Ensures hotels in region are effectively managing all group, transient and catering sales enquiries to maximize revenue for hotels. Drives levels of sales activities and revenue conversion across all regional hotels, ensuring targets are met, and manages performance improvement where required. Prepares, implements and compiles data for Strategic Sales Plans, Month End Reports, Annual Goals, Sales and Marketing Budget, Forecasts and other reports as directed/required. Reviews group rate structure, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management. Develop and implements SMART Plans for assigned regional hotels with the hotels' Directors of Sales. Responsible for assisting and monitoring the results of monthly SMART Plans. Ensures systems and procedures are established and in place to respond to customer needs within a defined response period, including but not limited to telephone inquiries, bids, proposals, confirmation of bookings, and follow-up letters. Certifies all sales call activities are recorded and kept up-to-date, using the company's sales account management system. Monitors that hotel sales meetings are taking place regularly, with proper items being discussed and follow-up actions in place. Participates and contributes in monthly hotel business reviews, analyzing market segmentation, business pace, market share and required actions to meet budget targets. Social Media – engages with Social Media representatives, both in-house and third party. Reviews schedules, monthly metrics and campaign results. Qualifications: KNOWLEDGE, SKILLS & ABILITIES Multi-unit hospitality experience is a requirment Excellent written and verbal communication skills. Proven leadership and business acumen skills. Well-developed negotiation, project, and account management skills. Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization. Ability to work independently and as a member of various teams and committees. Commitment to excellence and high standards. Ability to work with all levels of management. Strong organizational, problem-solving, and analytical skills. Good judgment with the ability to make timely and sound decisions. Creative, flexible, and innovative team player. Excellent problem resolution and consultative sales skills. Proven ability to handle multiple projects and meet deadlines. Strong interpersonal skills. Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm. Proficient in Microsoft Office and Delphi. Must have proven and aggressive selling background in the Hotel industry. PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel objects, or telephone. Benefits 401(k) Disability insurance Employee assistance program Health insurance Life insurance Paid time off Room Discounts Employee Food and Beverage Discounts EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
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