VP, Strategic Planning - Marketing

VP, Strategic Planning - Marketing

New York, NY, United States

Full time Schedule

$199,560-$405,000 Annually*

* based on job, location, and schedule

Job Description

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

This is a critical strategic leadership role responsible for driving clarity, alignment, and momentum across the entire Marketing organization. Serving as the CMO’s right hand, this role ensures that the CMO’s vision, priorities, and operating rhythm translate into actionable strategies, cross-functional alignment, and organizational focus.

Acting as an integrative force across Brand, Media, Creative, Visual, Studios and key enterprise partners, the VP, Marketing Strategy & Operations shapes the long-term marketing roadmap while ensuring day-to-day execution reflects strategic intent. This leader orchestrates planning processes, manages critical initiatives, and drives executive communication that enables informed decision-making and a high-performing, well-coordinated Marketing function.

Success in this role requires exceptional strategic thinking, influential leadership, and the ability to create structure in a dynamic, matrixed environment.

What You Will Do

Strategic Partnership & Enterprise Alignment

• Serve as the CMO’s principal strategic advisor, helping to define, refine, and operationalize the long-term marketing vision and priorities.
• Translate the CMO’s direction into clear organizational focus areas, decision frameworks, and actionable workstreams.
• Lead strategic discussions with senior leaders, balancing long-term capability building with near-term business needs.

Marketing Planning & Operating Rhythm

• Own the annual and seasonal marketing planning processes, including timelines, frameworks, cadences, and leadership reviews.
• Ensure plans are integrated across Brand, Media, Creative, Visual, Studios, and tightly aligned with enterprise goals.
• Drive prioritization and sequencing of marketing initiatives to maximize business impact and resource effectiveness.

Cross-Functional Leadership & Issue Resolution

• Act as a senior liaison across Merchandising, Digital, Stores, and Finance to align priorities, clarify dependencies, and resolve conflicts early.
• Facilitate executive decision-making through structured problem-solving, synthesized insights, and scenario planning.
• Build strong relationships across VP and SVP levels to drive cohesion and shared accountability.

Executive Communications & Influence

• Lead development of high-impact executive materials including strategy updates, Quarterly Business Review content, marketing calendars, and campaign overviews.
• Shape the narrative for the CMO internally and externally, ensuring communications are clear, concise, and visually compelling.
• Represent the CMO’s perspective in key leadership forums and serve as a proxy when needed.

Planning Process, Tools & Organizational Effectiveness

• Continuously refine planning and governance frameworks to increase efficiency, transparency, and alignment.
• Partner with Marketing Transformation and Strategy teams to enhance systems that bring clarity to workstreams, KPIs, and accountability.
• Identify organizational gaps and opportunities, recommending improvements to the CMO to strengthen team performance and cultural health.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Skills You Will Need

• Exceptional strategic acumen with the ability to connect enterprise objectives to actionable, cross-functional plans.
• Strong executive presence with experience influencing VP, SVP, and C-level leaders.
• Masterful communicator: skilled in simplifying complex topics, synthesizing diverse inputs, and crafting visually compelling narratives.
• Highly organized with excellent program and operational management capabilities.
• Adept at navigating ambiguity and establishing structure, frameworks, and operating norms.
• Collaborative leader who influences without authority and builds trust across diverse teams.
• Advanced PowerPoint/Google Slides proficiency with strong storytelling and design instincts.

Who You Are

• Bachelor’s degree required; MBA or equivalent preferred.
• 10+ years of experience in marketing strategy, business planning, or management consulting.
• Demonstrated ability to partner directly with senior executives, particularly CMOs or equivalent C-suite leaders.
• Proven track record of leading integrated planning processes spanning Marketing
• Expertise building clear, visual, executive-ready strategic materials.
• Experience leading within complex, matrixed organizations.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here .

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.