Manager, Marketing Analytics

The Medpace Marketing Analytics team fuels a data–driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. This is a critical role that will help drive the company’s continued growth as a top 10 global Clinical Research Organization. Responsibilities Lead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity; Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution; Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards; Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives; Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities; Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; Lead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators. Qualifications Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus; Bachelor’s degree in Marketing, Business Administration, Data Analytics or similar; Strong analytical skills with the ability to translate business insights into strategic recommendations; Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar; Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred; Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required; Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; Excellent leadership, communication, organizational, and problem-solving skills. #J-18808-Ljbffr Medpace