Senior Marketing Manager

Experienced marketers will find a fully remote opportunity as a Senior Marketing Manager focused on owning the demand generation calendar, lifecycle email programs, and driving customer engagement through strategic campaigns and reporting. Key responsibilities Own the demand generation calendar, including campaign planning and channel coordination to drive trial starts and revenue growth Manage the full lifecycle email program, optimizing automated sequences in HubSpot for onboarding, engagement, and upselling Oversee social media presence and content strategy across various platforms, ensuring alignment with marketing campaigns and customer engagement Required qualifications 5+ years of experience in a B2B SaaS marketing role with hands-on ownership of email/lifecycle and demand generation programs Proficient in HubSpot, with the ability to build workflows, sequences, and perform reporting independently Strong copywriting skills for creating clear, conversion-focused campaign content Demonstrated ability to own marketing programs end-to-end, from strategy to execution and performance reporting Strong analytical skills to assess performance metrics and adjust strategies accordingly