Senior Director, Product Marketing

Location This is a hybrid remote/in-office role. Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy. About our Company Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata. About the Team As the Senior Director of Product Marketing, you will work closely with the full Medidata product marketing team, along with many other offering teams, to drive awareness and thought leadership across multiple offerings within Medidata and Dassault Systèmes. This role will have direct responsibility for strategizing marketing activities to increase thought leadership and visibility to Medidata’s products, in addition to managing the tactical execution and completion of product marketing activities. This position works with the product development team, product marketers, and global and solution marketing and sales enablement to develop and communicate go‑to‑market plans, development of value propositions by persona and sales segment, and product positioning in the marketplace that demonstrate the value of Medidata’s solutions. To thrive in this role, it will be important that you’re equally comfortable with interacting with multiple stakeholders, which include the following: product teams that span the Medidata and Dassault portfolio, Market Research and Competitive Intelligence, Offering Management, Sales and Marketing. You will work cross‑functionally with leaders in the Patient Experience, Data Experience, Study Experience, and AI development organization, as well as other R&D leadership, to help drive the strategy and lead the GTM vision for several Medidata solutions, along with building synergy stories across the portfolio of offerings. Your goal should be to discover and bring to market offerings that accelerate study execution and help elevate the use of AI and Study Experience products in ways that will help elevate the whole study design and experience in clinical trials, while delivering faster trial timelines and more data‑driven experiences. The ideal candidate will have experience supporting a fast‑growing organization within the clinical trials space. The candidate should also be a self‑starter who can strategize and execute in a fast‑paced and dynamic environment. Responsibilities Planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition Partner with sales and customer success to create case studies Partner with Market Intelligence and Analyst relations to tell our story and gain valuable feedback to consider for future strategy decisions Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products Qualifications Education: Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master's degree or MBA preferred Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry, especially in AI‑enhancing technology in clinical trials Knowledge and experience in the development, marketing, and/or sales of eCOA, Sensors, eConsent, Digital Therapeutics, and other Patient Experience solutions in the healthcare/life sciences industry This position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding. Strong GTM development, presentation, collaboration, and communication skills, and the ability to build strong working relationships with multiple stakeholders across the business Excellent writing and editorial skills and proven content creation experience Partner cross‑functionally with product, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market Experience in designing and executing marketing and communications programs Self‑motivating, able to assume responsibility and work autonomously in a professional manner The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $157,500-$210,000. Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non‑sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year. Equal Employment Opportunity In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non‑discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. We will accept applications on an ongoing basis until we fill the position. #J-18808-Ljbffr