Business Development Manager

The Business Development Manager plays a key role in driving Playwires growth by identifying new business opportunities, developing strategic partnerships, and building long-lasting client relationships. This position is responsible for managing the full sales cycle, from prospecting and lead generation to contract negotiation and deal closure, while delivering solutions that align with prospective partners business objectives.

The ideal candidate is a motivated, results-driven professional with strong business acumen, exceptional communication skills, and a consultative approach to sales. Success in this role requires the ability to identify opportunities, communicate Playwires value proposition, consistently achieve revenue goals, and contribute to the companys continued growth.

Essential Functions & Responsibilities

• Proactively identify, prospect, and pursue new business opportunities through strategic outreach, market research, networking, and lead generation.
• Manage the full sales cycle, including prospecting, lead qualification, discovery, presentations, negotiations, and deal closure.
• Develop and deliver compelling, tailored sales presentations that effectively communicate Playwires value proposition and address prospective partners business needs.
• Build and execute strategic sales plans to achieve individual revenue targets and support company growth objectives.
• Identify opportunities to expand existing partnerships by understanding evolving client needs and recommending additional solutions.
• Develop and continuously refine sales strategies, messaging, and presentations to improve conversion rates and overall sales effectiveness.
• Establish and maintain strong relationships with prospective and existing partners, serving as a trusted resource throughout the sales process.
• Take a consultative approach to understanding partner goals, identifying challenges, and presenting solutions that deliver measurable value.
• Maintain consistent communication with partners to strengthen relationships, support satisfaction, and uncover opportunities for continued growth.
• Collaborate with internal teams to ensure a seamless transition from signed agreements to partner onboarding and implementation.
• Maintain accurate and up-to-date records of leads, contacts, opportunities, and sales activities within the companys CRM system.
• Analyze partner performance data, site analytics, and revenue projections to evaluate opportunities and support accurate forecasting.
• Monitor sales pipeline activity, track progress toward revenue goals, and identify opportunities to improve performance.
• Leverage data and market insights to inform prospecting strategies, prioritize opportunities, and optimize sales efforts.
• Partner with legal and internal stakeholders to facilitate contract negotiations, finalize agreements, and protect company interests.
• Stay informed about digital advertising industry trends, emerging technologies, competitive developments, and best practices to identify new growth opportunities.
• Provide actionable feedback and recommendations to continuously improve Playwires business development strategies, sales processes, and market positioning.
• Collaborate with Client Relations and other internal teams to ensure successful partner launches and a positive customer experience.
• Represent Playwire at industry conferences, trade shows, and networking events, identifying potential partnerships and providing post-event insights and follow-up recommendations.

Qualifications

Required Qualifications

• Minimum of 2 years of experience in business development, sales, account management, or a related field, or an equivalent combination of education and experience.
• Demonstrated success in meeting or exceeding sales quotas, revenue targets, or other measurable business objectives.
• Strong prospecting, lead generation, relationship-building, and negotiation skills.
• Exceptional verbal and written communication skills, with the ability to deliver engaging presentations and clearly articulate complex solutions.
• Self-motivated, proactive, and results-oriented, with the ability to independently manage priorities and drive opportunities forward.
• Strong critical-thinking, problem-solving, and decision-making abilities.
• Excellent organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
• Ability to remain professional, adaptable, and solution-focused under pressure while consistently meeting deadlines.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

• Experience in digital advertising, ad technology, programmatic advertising, or a related industry.
• Familiarity with Google Ad Manager, Google Analytics, and digital advertising performance metrics.
• Proficiency in Microsoft Excel, PowerPoint, and CRM platforms.
• Foundational understanding of JavaScript and website monetization technologies.
• Experience using data and analytics to evaluate opportunities, forecast revenue, and support strategic business decisions.

The successful Business Development Manager is a confident communicator, strategic thinker, and relationship builder who thrives in a performance-driven environment. They bring energy, curiosity, accountability, and a strong sense of ownership to their work, balancing the pursuit of new opportunities with the development of meaningful, long-term partnerships.

Above all, they are passionate about driving revenue, solving business challenges, and contributing to Playwires continued success.