Senior Director/Vice President, Marketing (Rx and OTC)

Job Description

Job Description

Who We Are :

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click's treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click's platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics. For more information, visit and connect with us on LinkedIn.

About the Role:

As a Senior Director/Vice President Marketing – Rx and OTC, you will shape the overall marketing strategy for near-term launch products — spanning our prescription digital therapeutics (PDTs) and OTC product line — and build a best in class marketing organization to execute that vision. You and your team will define the brand strategy and create the narrative and materials that drive behavior change and prescriptions for Click's PDTs, as well as lead commercialization and growth marketing for our OTC product line.

The role reports to the Chief Commercial Officer. You will oversee all aspects of the marketing function, including long-term brand strategy, market shaping, promotional messaging, tactical planning, digital marketing/omnichannel engagement, etc. We are looking for someone with a strong background in pharmaceutical marketing and launch excellence that can develop the Click playbook for Prescription Digital Therapeutic (PDT) launches across multiple therapeutic areas, and who also brings hands-on performance and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth.

This position is based out of Click's headquarters located in Tribeca, NYC, at the center of one of the fastest-growing digital health communities. We have a hybrid working model that consists of at least 4 days in office each week.

Responsibilities:

• Ownership of a best-in class marketing campaigns, including development of each product's brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
• Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and consumers; leverage clinical and economic data to produce high impact collateral for HCP and consumer campaigns
• Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels, and own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization.
• Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
• Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise
• Partner closely with performance/growth marketing agencies and media partners on DTC and consumer campaigns for the OTC product, including audience targeting, media planning, and measurement.
• Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
• Collaborate with Medical Affairs on communications strategy and KOL engagement
• Manage the brand presence at key congresses
• Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs)
• Support the planning for future indications, international expansions, and other types of partnerships

Qualifications:

At Click, we aren't just looking for talent; we are looking for the next evolution of the modern professional. To us, AI is not a future possibility, it is a present-day prerequisite. We expect every Click colleague to have seamlessly integrated AI into their professional workflow and personal productivity, using it as a force multiplier to move faster, think deeper, and deliver superlative results that were previously out of reach. If you do not yet view AI as an essential partner in your daily pursuit of excellence, you will find it impossible to keep pace with our mission. High performers who harness AI technology to transcend traditional boundaries and set new benchmarks for professional excellence will thrive at Click.

Education & Experience

• Bachelor's degree required; MBA, PharmD, or MPH preferred to navigate the complex intersection of business and clinical strategy.
• 15+ years of progressive leadership within the pharmaceutical or biotech sectors, with a proven track record across OTC/Consumer Growth Marketing, HCP Marketing, and Sales, including direct experience marketing OTC or consumer health products.
• Demonstrated success leading multiple brand launches, overseeing the journey from pre-approval market shaping to post-launch pull-through.
• 5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.

• Extensive experience in developing comprehensive brand strategies, encompassing OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market-shaping initiatives (DSA/DSE).
• Strategic capabilities with the ability to conceive, develop and implement multi-dimensional marketing and business plans.
• Deep understanding of performance and growth marketing channels (paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Sophisticated understanding of cross-functional ecosystems, including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.

• A seasoned leader with a track record of building, mentoring, and scaling high-performing marketing teams in high-growth environments.
• Expert-level oversight of multi-million dollar budgets and external vendor relationships, including AORs and promotional partners.
• Exceptional communication and interpersonal skills, with the "emotional intelligence" required to drive consensus across diverse cultures and complex matrixed disciplines.

Click Preferred Qualifications

• Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus
• Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)
• Leveraged deep Central Nervous System (CNS) subject matter expertise to design, launch, and manage clinical and operational programs, evaluating complex data to drive strategy and partner with key opinion leaders
• Thrive in a high-velocity startup setting by driving initiatives from 0-to-1 with minimal guidance, adapting quickly to shifting priorities, and optimizing workflows for rapid growth

Compensation:

The base salary range for this position is between $180,000 - $280,000. The final base salary will be dependent upon skills, experience and location. In addition to the base salary, Click Therapeutics offers an annual performance-based cash bonus and a generous equity package.

Benefits:

The role includes great benefits and is an excellent wealth-building opportunity at a fast-growing pre-IPO company in a nascent and extremely exciting space.

Competitive Salary with Annual Review | Cash Bonus | Stock Options | 5% 401(k) matching | Medical | Dental | Vision | Life Insurance | Voluntary Benefits | Unlimited PTO | Uber One | Nectar Rewards | One Medical | Fertility Support | Fitness Reimbursement | Bike Membership | Professional Development Stipend | DoorDash and Catered Lunches | Parent Benefits | LinkedIn Learning | Gemini Enterprise Stack | Industrious Workspaces | Commuter Subsidies | Flexible Work Arrangement | Choice of Mac or Windows | Sponsored Company Events | Office Snacks and Beverages | Much More…

Equal Employment Opportunity:

Click Therapeutics is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Click Therapeutics also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Click Therapeutics in the U.S. In certain circumstances it may be advantageous to Click Therapeutics to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Click Therapeutics and the specific job and/or work site. Click Therapeutics may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Click Therapeutics in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Click Therapeutics support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Click Therapeutics.

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Fake job advertisements and offers are increasingly appearing on the internet. If you have encountered a job posting or have been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond and report it to the Federal Trade Commission and the FBI at

Please be mindful of the following:

• Click Therapeutics will only reach out to you through an "@clicktherapeutics.com " email address.Other than your email address or telephone number, which you may provide via a job application portal, Click Therapeutics will never ask you to provide personally identifiable information about yourself (such as a Social Security Number or Driver's License Number) via a messaging application (like that used on the LinkedIn platform or Microsoft Teams).
• Click Therapeutics will conduct interviews face-to-face over Zoom.
• All job postings will be listed on the Click Therapeutics official career page.