Senior Social Media Manager

Get to Know Us Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs. We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, "checkbox" security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results. What You’ll Do The Senior Social Media Manager will own the day-to-day execution and continued strategic development of Horizon3’s social media program. This role combines strong editorial judgment, hands‑on content creation, campaign and event execution, employee advocacy, community engagement, and performance‑driven optimization. You will translate complex cybersecurity, product, research, and market topics into clear, credible stories while building repeatable programs that scale social across Marketing and the broader company. This role will be responsible for….. Social Strategy and Channel Ownership Serve as the company’s subject‑matter owner for organic social strategy, advising Marketing and executive leadership on audience development, channel investment, content priorities, and social risk. Own and evolve the social media strategy across priority channels, including LinkedIn, X, YouTube, and X, while evaluating other channels and communities such as Reddit and Bluesky. Maintain a clear point of view on audience, channel fit, content formats, cadence, and brand voice. Build and manage an always‑on editorial calendar that balances thought leadership, customer proof, research, product storytelling, company news, culture, hiring, and timely industry moments. Establish repeatable planning, intake, approval, publishing, and reporting processes that make social easier to scale across Marketing and the broader company. Content Creation and Storytelling Own the development, creation, and publication of high‑quality social content that translates complex cybersecurity, product, research, and market topics into clear, engaging stories. Develop campaign concepts and content packages across formats such as posts, threads, carousels, short‑form video, event coverage, employee spotlights, and executive amplification. Partner with subject‑matter experts to identify strong stories, ghostwrite or refine content when needed, and manage review through publication. Maintain a distinctive, authentic, confident, and technically credible brand voice across channels. Campaigns, Launches, and Events Develop and execute social plans for product launches, press announcements, webinars, campaigns, customer stories, industry news, and rapid‑response opportunities. Support event promotion and live coverage, including speaking sessions, booth activity, networking moments, videos, and post‑event follow‑up. Coordinate social amplification with Product Marketing, PR/Communications, Field Marketing, Demand Generation, Customer Marketing, executives, and technical experts. Join initiatives early enough to shape the amplification strategy, not simply publish finished assets at the end of a campaign. Employee Advocacy and Executive Amplification Own and grow the employee advocacy program in Sprout Social Advocacy, including onboarding, enablement, content distribution, recurring communications, and program administration. Create practical, easy‑to‑share content that helps employees and executives participate authentically in company, product, hiring, thought‑leadership, and event moments. Partner with People, Recruiting, Communications, and leadership teams to support employer brand, executive visibility, and coordinated announcements. Community Engagement and Brand Stewardship Monitor brand and industry conversations through social publishing and listening tools, including the Sprout inbox and relevant online communities. Respond to routine engagement and route sensitive, reputational, or crisis‑related issues through the appropriate escalation process. Apply sound judgment about what should be amplified publicly, what requires additional review, and what should not be socialized. Help protect brand consistency across social channels and ensure public‑facing content follows current naming, messaging, and visual standards. Measurement and Optimization Define and maintain a practical social measurement framework covering reach, engagement, audience growth, content performance, advocacy participation, and campaign impact. Produce regular reporting that turns performance data into clear insights, recommendations, and next actions. Test content formats, creative approaches, publishing patterns, and channel strategies to improve relevance and engagement efficiency. Conduct periodic competitive and market reviews to identify opportunities, gaps, and emerging conversations that should influence the content plan. What Success Looks Like A clear, differentiated social strategy is adopted across priority channels. Social content consistently reflects Horizon3’s technical credibility and market point of view. Employee advocacy and executive amplification become repeatable, measurable programs. Audience growth, reach, engagement quality, and share of voice improve against defined baselines. Social is integrated earlier into launches, events, PR, and campaigns. Reporting connects social performance to campaign engagement and influenced pipeline where attribution is available. The program operates through reusable processes and content systems rather than individual heroics. What You’ll Bring Demonstrated experience owning social media strategy and hands‑on execution for a B2B, SaaS, technology, or cybersecurity company. Excellent writing, editing, and storytelling skills, with the ability to make technical subjects understandable without losing substance or credibility. Experience managing social publishing, listening, analytics, and/or employee advocacy platforms. Strong project management and organizational skills, including experience managing calendars, approvals, deadlines, and multiple stakeholders. A data‑informed approach to content decisions, with the ability to interpret performance metrics and turn them into action. Strong judgment, attention to detail, and comfort handling fast‑moving or sensitive communications. Ability to work independently while building trusted relationships across Marketing, Product, Engineering, Sales, Customer Success, People, and executive teams. A high‑agency, creative, collaborative mindset and a willingness to test, learn, and improve. Bachelor degree in marketing, communications, or a related field 7+ yrs of experience in social media marketing 5+ yrs of experience in cybersecurity marketing What Sets You Apart? Experience marketing cybersecurity, offensive security, cloud security, developer tools, or other technical products. Familiarity with technical communities, practitioner audiences, Reddit, or other discussion‑based platforms. Experience creating or directing short‑form video, live event coverage, social graphics, or carousel content. Experience supporting executive social media, creator or influencer partnerships, paid social, or analyst and media amplification. Experience scaling employee advocacy or ambassador programs. Travel Required We are a fully remote company, and this job may require up to 20% of travel to be successful. Compensation and Values At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. In accordance with various State’s transparency regulations, we provide the following salary range information for this position: Base salary range: $144,000 - $180,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. Additional compensation: All full‑time roles are eligible for an equity package in the form of stock options. Perks of Horizon3.ai Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. Innovative Culture: Work in a collaborative environment that encourages creativity and out‑of‑the‑box thinking. Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in‑office presence. Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. You Belong Here Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law. Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting‑edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth. We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. Application Note In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. #J-18808-Ljbffr horizon3ai