Sr. Manager Business Development

Sr. Manager Business Development

Reporting to the Director, Sales West, the Sr. Manager, Business Development, plays a key role in supporting sales growth through data-driven insights, strategic planning, and operational execution. This role proactively leads engagement with Sales to improve forecast accuracy, optimize trade investment, and deliver actionable financial analysis to support customer planning. The Sr. Manager collaborates closely with Sales, Finance, Revenue Growth Management, Sales Strategy & Planning and Supply Chain to help drive profitable growth and improve business performance across key accounts.

Preferred candidates are located in Central or Western US.

Essential duties and responsibilities:

• Lead Monthly / Quarterly reviews with sales to improve forecast accuracy and drive consensus by providing data-driven insights.
• Monitor trends, promotions, and customer activity to adjust volume projections and highlight Risks or Opportunities to be included in monthly S&OP
• Develop and implement trade spending reconciliation process for the US Sales team working closely with finance and RGM team. Provide guidance to Manager of business development in this endeavor
• Track and reconcile trade budgets in coordination with Finance and Sales.
• Assist in post-event evaluations and recommend adjustments to improve trade investment efficiency /effectiveness.
• Develop and distribute regular performance reports and dashboards (e.g., volume, sales, margin, deductions).
• Highlight key business drivers and partner with Sales to identify areas for growth, efficiency or effectiveness.
• Assist with the creation of business cases and strategic presentations for customer growth opportunities and manage internal approval process.
• Collaborate with National Account Managers and Sales leaders to support the development of customer strategies and joint business plans.
• Contribute to identifying new opportunities through analysis of sales performance, market trends, and consumer insights.
• Partner with internal teams (Finance, Sales, Sales Strategy & Planning and Revenue Growth Management) to ensure plans are executable and financially sound.
• Act as a power user for planning tools and reporting systems; help improve workflows and data accuracy.

Qualifications:

• 5 years of experience in Business Development, Sales Operations, Trade Marketing, or Sales Finance, preferably in the CPG industry.
• Bachelor's degree in Business, Marketing, Finance, or a related field.
• Highly analytical, demonstrated ability to analyze data, provide insights and develop reporting
• Advanced Excel skills; experience with consumption data (IRI/Circana or Nielsen) and BI tools (Power BI) systems is an asset.
• Strong communication skills, prior experience translating marketing and sales plans into tools that support the sales teams
• Excellent organizational skills, is proactive with internal deadlines, can successfully manage multiple priorities and deadlines. Keeps the sales team accountable for individual deadlines
• Collaborative and positive interpersonal skills, can successfully navigate problem-solving with internal partners, demonstrated experience in creating internal partnerships and influencing cross-functional teams
• Passion for putting customers and consumers at the forefront of actions and strategies

Current employees please note: this position is referral bonus eligible! See our policy for more details.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods:

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul's, Van de Kamp's, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values:

Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.

Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet.

Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.

All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team

Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.