Junior SDR

Sales Development Representative — Built By The Trades™

Reports To: Head of Sales

Location: Remote, United States

Engagement: Full-time schedule, 1099 independent contractor

Compensation: $62,000 OTE at target, top performers $80,000+. Base plus uncapped pay per qualified meeting.

The Basics

• Team: Revenue, Inside Sales, working alongside our closers
• What you'll do: start real conversations with owners of home service businesses and book them into meetings with our closers
• Where the leads come from: inbound requests, trade shows, company lead lists and your own prospecting
• Your tools: GoHighLevel CRM and dialer, recorded calls, and regular call reviews with your sales leader
• How you'll start: a small cohort, trained together, with your first day on the phones in week one
• Where it leads: a defined path from SDR to closer

About Built By The Trades™

Built By The Trades is building the operating system for the trades: the software, systems and technology that help trade businesses grow faster, operate more efficiently and increase profitability. Our products are built by operators who understand how contractors actually sell, serve customers and make money, not by outsiders designing from assumptions.

We were founded by Paul Wiese, a 33-year trades veteran who built Door Serv Pro, and every product is shaped by people who have run trade businesses themselves. 

The family of brands includes TradeRated (reviews and reputation), ProfitWizard (net-profit pricing), BudgetGenius (real budgets and forecasts), TradeGames (company-wide gamification), Goose (in-field sales coaching), TrueQuote (instant on-site quoting), Canary (garage control console and air-safety hardware), and the forthcoming ServiceDash on-demand marketplace. Every app runs on one shared system, so the family works together instead of adding another login that doesn't talk to the others.

Why This Role Exists

The owners we serve run HVAC, plumbing, roofing, electrical and other home service companies. They are busy, they get pitched constantly, and most of what gets pitched to them was built by people who have never run a truck. We're different, and our SDRs are the first people who get to prove it.

We don't call owners to sell them software. We call to give them something useful first, like a free audit of their online reviews, and the product conversation only happens if they want it. That changes how the calls go. Owners talk to you. Many of them thank you. And the meetings you book start from trust instead of resistance.

You'll be one of the first SDRs on an inside sales team we're building from the ground up. That means your feedback on what owners say, what works on the phone and what doesn't will shape how this team sells for years.

What great looks like in this seat: owners who are glad they picked up, meetings that actually happen, and closers who are excited to see your name on their calendar.

What You'll Do

1. Start real conversations with owners

• Call owners of home service businesses, often directly on their cell
• Lead with value: share what we found in their reviews and why it matters to their business
• Listen for whether we can actually help, and be honest when we can't

2. Work every lead with speed and care

• Respond to new inbound leads within minutes, while they're still thinking about us
• Follow up with owners we met at trade shows and events
• Re-engage owners who were interested but didn't book yet

3. Build your own pipeline

• Prospect new businesses in our target markets and find the owner's name and number
• Spend part of each day building the list you'll call tomorrow

4. Book meetings that happen

• Qualify owners before booking: the right decision maker, the right kind of business, a real reason to meet
• Book meetings with our closers, confirm them, and follow up when someone misses
• Hand off clear notes so the closer walks in knowing what matters to that owner

5. Help build the playbook

• Log every conversation in our CRM (GoHighLevel) so we can learn from it
• Bring back what you hear: objections, questions, what lands and what doesn't

How the Work Is Measured

This is a phone-first, high-activity role with a clear scoreboard. You'll always know where you stand and what it takes to earn more.

Dials: 120 to 150 a day

Owner conversations: 10 a day

Meetings booked: 2 to 4 a day

Qualified meetings held: 5 or more a week

New inbound leads: Called within 5 minutes

The number that matters most is qualified meetings held. We pay for meetings that happen with the right owners, not for calls made or meetings booked.

Who We're Looking For

We care more about how you sound on the phone and how you respond to coaching than about years on a resume.

Required

• You're comfortable on the phone and genuinely good with people: you talk with them, not at them
• You're competitive and motivated by earning more when you produce more
• You're coachable: you take feedback on one call and use it on the next
• You handle hearing no without losing your energy
• You're organized and self-driven working remotely, with a reliable computer, internet and quiet place to work

Preferred

• Cold calling, appointment setting or inside sales experience with results you can share
• Experience in the trades or selling to home service business owners
• Familiarity with GoHighLevel or another CRM and dialer

Compensation and Growth

• $62,000 OTE at target, with top performers earning $80,000+
• A base, plus pay for every qualified meeting you hold beyond a monthly baseline. No cap
• Paid monthly, with per-meeting pay on the 15th for the prior month
• Same pay for inbound, outbound and trade-show meetings, so every lead is worth working
• Real training and weekly coaching from sales leaders who have been on the phones themselves
• A clear path to closer: SDRs who consistently hold great meetings are promoted into closing roles, where strong performers earn $100,000 to $200,000+

This is a 1099 independent contractor role. 

Why Join Built By The Trades

This is a dialing job, and we won't pretend otherwise. What's different is what you get to say when someone picks up. You're not calling to push software on a busy owner. You're calling with a free audit that shows them something real about their business, on behalf of products built by people who came from the trades.

You'll have training, coaching, a scoreboard that rewards what you produce, and a seat on a team that's just getting started.

If you're great on the phone, you want your pay to reflect your effort, and you'd rather start a conversation with value than with a pitch, we'd like to meet you.