Senior Account Executive

Job Title

Develops marketing communications and plans, directs implementation of tactics which support marketing objectives and strategies. Ensures the highest standards of client service are provided.

Responsibilities

• Develops comprehensive communications plans for assigned products which support approved marketing strategies.
• Conducts input sessions with Clients, Agency, Public Relations and Professional Communications to discuss communications plans for new product opportunities, new product launches, and annual marketing plans.
• Develops creative platforms for assigned brand(s). Provides strategic input for Creative Team of Copywriter and Art Director and participates in creative development sessions. Prepares creative platform prior to campaign development.
• Presents recommended consumer and professional audience campaigns and tactics to Clients, with the assistance of key Agency Account Management and Creative staff, when appropriate.
• Investigates and recommends innovative media and sales promotional opportunities. Works closely with Media Analyst in developing media schedules. Meets regularly with journal and video representatives to keep current on industry trends/information.
• Manages development of Clients' projects, from initiation to completion, on time, within budget and on strategy. Communicates with the Account Supervisor on a regular and consistent basis as to the status of the account, meetings, issues, etc. Communicates effectively with all Agency personnel to ensure assigned projects are correctly executed, on time and within budget. Conducts strategy review meetings for Creative and Legal/Medical.
• Is ultimately responsible to Clients and Agency management for on-time execution, Legal and Medical accuracy, and satisfactory appearance of assigned communications projects.
• Supervises advertising expenditures on assigned products. Supplies Clients with accurate, timely reports of budgeted versus actual expenditures. Provides budget guidelines to Creative and Production Teams on assigned projects. Recommends to Clients budget revisions which adjust to budgeted levels or increase or decrease advertising spends in the face of market or competitive activities.

Qualifications

• Bachelors degree required.
• Knowledge of advertising agency disciplines including creative, production, personnel management, and project management with 3 to 6 years classic-full-service health care agency experience required. Experience in client-side marketing, marketing research or sales is desirable. Strong interpersonal, organizational, written and oral communications skills must be demonstrated.
• Knowledge of both marketing and advertising is required.
• Excellent management, supervisory, analytical and communication skills, both oral and written.
• Strong systems organizational abilities.
• Proven interpersonal skills.

Additional Information

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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1. Yes, 10% of the Time

Pay Range: $96500 - 183500 USD

Where We Work

Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.