VP of Marketing (B2B)

Job Description

Job Description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

Who you are

We have an exciting opportunity for an experienced, analytical, strategic marketing professional to lead the growth marketing team at Mindbody. You will be responsible for both paid and organic demand generation, website CRO, SEO, lifecycle marketing, and product marketing, working closely with the executive team and leaders across sales, customer support, pricing, product, and engineering. This role will report directly to the CMO and will be responsible for driving breakthrough customer growth strategies using marketing best practices, tools, and technologies.

The role you'll play

• Own all paid and organic customer acquisition channels, providing daily, weekly and monthly reporting to the executive team, including key marketing performance, pacing updates, and test results
• Manage our multi-million-dollar media budget and annual growth targets – including owning forecasting, channel allocations, and changes in spend strategy
• Assist sales teams in driving conversions
• Perform continuous iteration, experimentation, and improvement on SEO and website CRO
• Manage and mentor a high performing team of growth marketing professionals
• Drive internal enablement/evangelism of product features and capabilities, and external customer communications as the Mindbody product evolves over time
• Represent marketing in cross-functional projects, providing timely data insights to help drive commercial decisions and tradeoffs
• Stay current on new tactics, tools, and partners that can improve performance

Experience you bring

• 15+ years in growth marketing, consulting or finance in the technology space
• Deep understanding of B2B SaaS subscription business models, unit economics, and sales/GTM
• Relevant marketing experience includes: Planning & executing channel strategies and paid media campaigns, budget management, high velocity experimentation, and data-driven decision-making
• People management experience, with demonstrated experience building and developing teams in a fast-paced dynamic environment.
• Hands-on experience running paid media (Facebook, Instagram, Google Ads, Apple Ads) - not just through an agency
• Very strong knowledge of data analytics and tools (e.g. Google Analytics, Tableau, SQL, Excel)

It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $222,000 to $295,000. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans.

Have we piqued your curiosity?

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.