Technical Program Manager - Demo Strategy - Martech

The Opportunity We’re looking for a Senior Demo Strategist to own CJM demo strategy across Adobe Journey Optimizer (B2C & B2B), Campaign, Target, Marketo, Dynamic Chat, and Agentic Apps. You’ll be the single point of accountability for ensuring our global field and partner teams have compelling, current demo capabilities aligned with Adobe’s go-to-market motions. If you love turning complex technology into stories that sell—this role is for you! How You’ll Work This role follows our Demo Strategy Framework: Identify › Assess › Fill › Publish › Evangelize. You’ll work across every stage of this cycle—from surfacing new demo needs with PM, PMM, and Engineering collaborators, to performing delta analysis against existing inventory, to building and shipping the assets that close gaps. On the build side, you’ll develop demos across our three-tier model (video, clickable, live), own demo environment strategy and tooling (Demo System Next, Walnut, Consensus), and partner with internal engineering to translate gaps into live demonstrability. You’ll also lead Agentic Apps demo readiness—curating scripts and prompt libraries that showcase advanced agent capabilities. On the go-to-market side, you’ll champion discoverability through Demo Hub, actively enable the global field on new offerings, and own the feedback loop that keeps the strategy sharp. You’ll manage programs across tools, solutions, and industries—driving alignment, mitigating risks, and owning critical metrics reporting on demo effectiveness. This is a high-visibility role with real influence on how Adobe shows up in front of customers! What You'll Need Succeed 5+ years in demo strategy, solutions consulting, pre-sales, or a related GTM role Direct experience with B2C and B2B digital marketing platforms (Adobe experience preferred) Technical fluency with platform workflows, schemas, data flow, and integration points in a martech ecosystem Track record managing complex, cross-functional programs across product, marketing, engineering, and field teams Excellent communicator—comfortable presenting to senior leaders and global audiences Strong academic credentials including a bachelor's degree in computer science, engineering, or Information Technology, and an MBA or equivalent experience. PMP or PgMP certification is preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $111,700 -- $215,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $149,000 - $215,750 In New York, the pay range for this position is $149,000 - $215,750 In Illinois, the pay range for this position is $126,300 - $182,850 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.