Marketing Specialist

The Marketing Specialist is primarily responsible for coordinating and implementing B2B marketing projects for GBTA events as assigned. This position will successfully assist the sales and marketing team to maximize revenue by implementing and measuring marketing campaigns. Objectives include generating leads and increasing brand awareness for B2B marketing products and exhibit space at events. Job Duties Assist with marketing campaign strategy and execution for global GBTA events Successfully liaise across the organization to support stakeholder goals and objectives Assist with marketing analytics and metrics for each product or event and regularly track progress towards goal Prepare and analyze digital marketing campaign reports and apply that knowledge to the overall digital marketing strategy to enhance the customer journey Manipulate and manage large amounts of data using spreadsheets or other data management tools Work with cross-functional teams on special projects relating to the marketing and support of our products Work with marketing production (copywriting, design, web, SEO, email, mobile), online marketing (Pardot, search, social), telemarketing, and PR services Continually test, iterate, and innovate to find new and superior methods to market GBTA products Adapt to the changing needs of the department, develop new skills, and assist with projects outside of normal job responsibilities as needed #J-18808-Ljbffr