Marketing Specialist

Under the guidance of the Sr. Marketing Manager, this role supports Property and Regional Managers with tenant acquisition and retention on both conventional multifamily and student housing communities. To succeed in this position, you must be a proactive, self-directed, service driven, and team-oriented individual. You should be comfortable multi-tasking and able to deliver solutions within aggressive time schedules. This role requires an assortment of marketing capabilities including developing and implementing social media strategies, graphic design acumen and working knowledge of online digital platforms, database management and reporting, experiential and event marketing, and ability to confidently promote marketing initiatives to in-house clients.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and implement creative design concepts that align with brand guidelines and target audience preferences for owned sites, social media and 3rd party services. Track and prepare reports to illustrate the programs impact on tenant retention, and property reputation scores Create visually compelling graphics for marketing materials including brochures, flyers, posters, digital ads, social media, email campaigns, and website banners. Support prospect and tenant digital communication utilizing third party vendors, online graphic and visual design resources Develop and promote property specials across all digital and print mediums. Manage and evaluate all tracking tools. Administrative tasks related to marketing and billing Work with vendors to support web, social media and other digital needs Other related duties and assignments as required.

REQUIRED CAPABILITIES AND KNOWLEDGE

Proven Graphic Design capabilities – portfolio of work may be requested Significant experience with Web-based services including: Canva, Poster My Wall, Survey Monkey Microsoft Office Suite specifically Excel and PowerPoint Producing and implementing digital and social marketing campaigns Facebook and Instagram strategy, messaging, and postings Working knowledge of CRM systems, database management and reporting Creation and management of Experiential and Engagement marketing programs Proficient in project management, attention to detail, multi-tasking and problem solving Strong communicator who is energetic, motivated and organized Compliance with all department and company policies Ensure all marketing materials adhere to industry regulations and the Fair Housing Act

BENEFICIAL CAPABILITIES AND KNOWLEDGE

Experience with Multi-family technology platforms such as Yardi, CoStar, Real Page Experience with social media marketing Prior experience in multi-family property or hospitality management, sales, or customer service Prior Student Housing Marketing experience highly preferred Digital Advertising management or sales Undergraduate or Graduate degree in Business, Marketing, Communications, Visual/Digital Design or Advertising Prior experience with PPC advertising a plus #J-18808-Ljbffr PRIDEROCK CAPITAL PARTNERS, LLC