Performance Marketing Specialist

Open Roles/Performance Marketing Specialist We're Hiring Performance Marketing Specialist TypeFull-TimeLocationTampa, FL preferred or Hybrid The Performance Marketing Specialist manages and optimizes paid media across the business, handling both B2C campaigns (property bookings) and B2B initiatives (franchise recruitment, equipment sales, digital products). This is a hands‑on role requiring proficiency across Meta, Google, YouTube, LinkedIn, and TikTok, with daily campaign monitoring and optimization responsibilities. The Role What you'll do. Paid Media Management Plan, launch, and optimize campaigns across multiple platforms. Develop creative testing strategies for copy, imagery, and video. Build and refine targeting using interests, lookalikes, custom audiences, and retargeting. Monitor performance daily and scale successful campaigns. Growth & Funnel Alignment Align paid campaigns with business objectives for bookings and lead generation. Collaborate with internal marketing teams on ad consistency. Support product and event launches with amplification campaigns. Analytics & Reporting Set up tracking and manage attribution across channels. Build dashboards communicating CAC, ROAS, and lead quality. Provide weekly reports with actionable insights on budget allocation. You Who we're looking for. 2–4 years in performance marketing, paid media, or digital growth. Proven experience with Meta, Google, and YouTube — plus one additional major platform (LinkedIn or TikTok). Strong analytical skills in attribution modeling and conversion tracking. Hands‑on strategic execution capability. Agency partner and vendor management experience. Comfort in fast‑paced, entrepreneurial environments. Bonus, not required Both B2C and B2B campaign experience. Hospitality, franchising, or e‑commerce familiarity. Why this seat What we offer. Drive paid growth for a nationally expanding hospitality brand. Manage campaigns spanning consumer and entrepreneurial opportunities. Collaborate directly with founders, with visible impact. Work within a high‑growth team that values speed and innovation. Work arrangement We’re prioritizing candidates based in Tampa, FL — or willing to relocate — but we’ll consider hybrid‑remote candidates who can travel to Tampa as needed. #J-18808-Ljbffr Ferncrest