Sales Director

About Us:

Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience-all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Sojern was founded in 2007 and acquired by RateGain in 2025, with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.


The Role:


Sojern is seeking a dynamic, strategic Sales Director, Western US Destinations.

As a Sales Director, you will be responsible for driving new business growth across assigned territory by partnering with destination organizations (DMOs), airports, attractions, and advertising agencies. You will play a critical role in expanding Sojern's footprint by identifying strategic opportunities, building executive-level relationships, and delivering AI-powered travel marketing solutions that help clients achieve measurable business outcomes.


This is a consultative sales role requiring a deep understanding of the digital advertising ecosystem, agency landscape, and travel industry. The ideal candidate is a self-starter with a proven track record of selling digital media and programmatic advertising solutions, developing new business, and building long-term partnerships with agencies and advertisers across your West US destinations, attractions, airports.


Responsibilities:

• Prospect, develop, and close new business opportunities across territory.
• Drive revenue growth by selling Sojern's AI-powered travel marketing platform, including Traveler Audiences, Programmatic Display, Online Video (OLV), Connected TV (CTV), and other data-driven advertising solutions.
• Build strategic relationships with travel brands, destination marketing organizations, tourism boards, hotels, airlines, attractions, advertisers, and media agencies.
• Deliver compelling presentations that clearly communicate Sojern's value proposition and demonstrate measurable business outcomes.
• Develop strategic account plans that maximize revenue opportunities across Sojern's portfolio.
• Manage the entire sales process from prospecting and discovery through proposal development, negotiation, contracting, and handoff to Client Success.
• Partner closely with Client Success and Account Management to ensure successful campaign launches, Quarterly Business Reviews (QBRs), renewals, and long-term client success.
• Negotiate commercial agreements and insertion orders while maximizing revenue opportunities.
• Maintain an accurate sales pipeline and forecast in Salesforce.
• Consistently achieve or exceed quarterly sales quotas and key performance metrics.
• Monitor competitive activity, market trends, and new business opportunities within the travel, tourism, hospitality, and digital advertising industries.
• Represent Sojern at client meetings, industry conferences, trade shows, and networking events throughout assigned territory.

Success Criteria:

• Achieve and exceed quarterly and annual revenue targets.
• Build strategic relationships with travel brands, tourism organizations, advertisers, and agency partners throughout assigned territory.
• Consistently identify and close new business opportunities while expanding existing accounts.
• Position Sojern as the preferred AI-powered travel marketing partner for agencies and advertisers.
• Collaborate cross-functionally to deliver exceptional client experiences and long-term business growth.
• Stay ahead of market trends, competitive activity, and emerging opportunities within travel and digital advertising.

What you bring to the table:

• Bachelor's degree in Business, Marketing, Communications, Hospitality, or a related field (preferred).
• 5-10+ years of experience in digital advertising, media sales, AdTech, travel, tourism, or hospitality.
• Proven success developing new business and managing the full sales cycle from prospecting through contract execution.
• Established relationships with major advertisers, media agencies, or agency holding companies.
• Experience selling digital advertising solutions, including Programmatic Display, Online Video (OLV), Connected TV (CTV), audience data, retail media, or other digital marketing solutions.
• Experience using Salesforce or similar CRM platforms.
• Strong presentation, negotiation, and consultative selling skills.
• Ability to travel ~30%

Perks:

• Opportunities: Be part of a growing team with training and support to help you grow
• Ownership: Lead creative and challenging projects
• Give Back: We give 20 hours a year to volunteer and organize office volunteer programs with local organizations
• Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment
• Competitive Localized Benefits
• Time Off: Flexible vacation days

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.