Marketing Coordinator

The Marketing Coordinator is responsible for working closely with the Director of Growth to execute FGP’s marketing strategy – driving brand awareness, business growth, lead generation, and engagement across key markets, service lines and talent communities. This role serves as a steward of the FGP brand, ensuring all marketing activities align with business objectives and delivers measurable impact. Execute FGP’s annual marketing strategy. Deliver marketing initiatives that support FGP’s business lines, industry verticals, and strategic growth priorities. Plan and execute integrated campaigns that drive brand awareness, lead generation, and client acquisition. Serve as the guardian of the FGP brand, ensuring all communications and marketing assets reflect brand standards and positioning. Sales Enablement, CRM & External Communications Work closely with the Director of Growth to develop new marketing collateral, presentations, pitch decks, case studies, and other sales enablement materials. Help develop and execute CRM strategies and marketing automation programs for both client and candidate audiences – email, text etc. Events & Experiences Execute FGP’s external events plan, delivering high-quality experiences that strengthen relationships and enhances brand perception. Maximize event ROI through pre-event promotion, attendee engagement, content creation, and post-event follow-up. Partner with the internal team to support company-wide events and initiatives when needed. Sponsorships, Partnerships & Public Relations Manage the annual sponsorship budget and execute sponsorship strategies aligned with business goals. Evaluate sponsorship opportunities to ensure strategic alignment and measurable return on investment. Leverage sponsorships and partnerships to generate content, networking opportunities, thought leadership, and brand visibility. Leverage public relations efforts by identifying and securing media opportunities across local, regional, national, industry, and business publications. Work closely with operations to ‘PR’ any community engagement and CSR involvement. This includes volunteering, voluntary board roles etc. External Touch Points & Branded Merch Ensure all external touch points are well thought through and reflective of the brand. Be responsible for any external branded merch or items for external use. Content Marketing, Social Media & Thought Leadership Develop and manage monthly content calendars across LinkedIn, Facebook, Instagram, and other channels. Identify opportunities to expand FGP’s reach through podcasts, webinars, newsletters, partnerships, industry forums, and other channels. Create engaging content, including graphics, videos, carousels, reels, captions, articles, and thought leadership pieces (long and short form content) Monitor content performance and continuously refine strategy based on insights and analytics. Manage content scheduling and distribution across all channels. Manage FGPs reputation online and look to leverage reviews to amplify SEO / GEO. Respond to google reviews, great recruiter reviews and other platforms. Flag any negative reviews and escalated. Look at creative ways to drive more online reviews. Manage relationships with external agencies and marketing partners, including website partner, paid media partner, and content specialist partner. Ensure all vendor activity aligns with strategic objectives, brand standards, timelines and budget. Monitor performance, measurable outcomes and ROI. Qualifications Experienced in content marketing, social media, events, digital marketing, and brand management. Proficiency in Canva required; Adobe Creative Suite experience a plus but not required. Creative eye and keen attention to detail. Exceptional writing skills across short- and long-form content. Familiarity with CRM platforms. Highly organized with the ability to manage multiple priorities. Effective project management, communication, and stakeholder management skills. Results-oriented with a focus on execution and delivering high-quality work. #J-18808-Ljbffr Find Great People | FGP