Senior Product Marketing Manager
$106.4k - $203.6kMicrosoft Corporation
Senior Product Marketing Manager
Azure Customer Success Marketing helps customers get more value from the cloud investment they have already made. Our team owns the authoritative guidance Microsoft publishes for building and running on Azure, including the Cloud Adoption Framework, the Well-Architected Framework, and the Azure Architecture Center, along with the programs that put that guidance in front of the engineers and architects who need it.
We are looking for a Senior Product Marketing Manager to own how that guidance reaches its audience. You will build the layer that sits above the source material: the ebooks, technical papers, blogs, and video programming that take guidance spread across dozens of articles and turn it into something a practitioner can follow end to end. You will also host and produce our flagship Azure technical video series, a catalog of more than 220 episodes reaching developers, IT decision makers, and business decision makers. This role asks you to be genuinely technical and genuinely a marketer. You will write deep technical content yourself, working alongside subject matter experts rather than briefing them from a distance, and you will hold your own in architecture conversations with cloud solution architects, product teams, and engineering leaders. You will also own the campaign mechanics that carry the work: channel strategy, integrated marketing, measurement, and the vendor and production partners who help you scale. The portfolio is active and growing. A multi-part technical masterclass series is in production, the video show is moving to a fully produced format, and in-product and agent-driven guidance experiences are being built with engineering. You will inherit momentum and be expected to shape where it goes next.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Own the marketing strategy for Microsoft's authoritative Azure guidance, turning framework content into material that engineers and architects can act on.
- Write and co-author long-form technical content, including ebooks, technical papers, blogs, and narrative overviews that sit above the source documentation.
- Host and produce Microsoft's flagship Azure technical video series. Identify and recruit the subject matter experts who appear, shape the topic slate, and carry a technical conversation on camera without a script.
- Direct the program manager, subject matter experts, and production partners behind a multi-part technical masterclass series, and stay accountable for the land: getting the right material into the right channels in front of the right audience.
- Design and run mid-funnel campaigns that move a technical audience from awareness to action across owned channels, community, social, and field motions.
- Land guidance through integrated marketing, customer success teams, technical workshops, and partner channels.
- Own the public web presence for Azure guidance, including refreshes to the landing experience and the metrics that show whether people are finding and using what is published there.
- Shape in-product and agent-driven guidance experiences with engineering and product teams, and build a prioritized backlog that links each customer task to its authoritative source and to the surface that delivers it.
- Manage lifecycle communications for published guidance, including deprecation, end-of-life, and archive notices.
- Coordinate messaging with adjacent product marketing teams so guidance stays consistent across the portfolio.
- Brief and prepare the speakers who represent this guidance externally.
- Define and track the measurement plan for the portfolio: video and livestream performance, content engagement, downstream service referrals, partner actions, and product usage signals.
Required/minimum qualifications
- Master's Degree in Marketing, Communications, Computer Science, Engineering, Business or related field AND 3+ years experience in technical product marketing, developer marketing, technical content, or a related discipline OR Bachelor's Degree in Marketing, Communications, Computer Science, Engineering, Business or related field AND 5+ years experience in technical product marketing, developer marketing, technical content, or a related discipline OR equivalent experience.
Additional or preferred qualifications
- Master's Degree in Marketing, Communications, Computer Science, Engineering, Business or related field AND 6+ years experience in technical product marketing, developer marketing, technical content, or a related discipline OR Bachelor's Degree in Marketing, Communications, Computer Science, Engineering, Business or related field AND 8+ years experience in technical product marketing, developer marketing, technical content, or a related discipline OR equivalent experience.
- Experience writing in-depth technical content for practitioner and architect audiences, such as technical papers, ebooks, reference guidance, or architecture documentation.
- Experience presenting technical content on camera or on stage, such as a video series, livestream, conference session, or webinar.
- Hands-on familiarity with cloud architecture and the practice of designing, deploying, and operating workloads on a major cloud platform.
- Hands-on familiarity with Microsoft Azure and its published guidance, including the Cloud Adoption Framework, the Well-Architected Framework, and the Azure Architecture Center.
- Working knowledge of building and operating AI agents in production, including landing zone design, agent operations, security and observability, and cost management.
- Experience running integrated marketing campaigns for a technical audience, with demonstrated results in engagement, pipeline, or product usage.
- Experience directing vendors, program managers, or production partners against a defined scope, budget, and release calendar.
- Experience influencing across organizational boundaries to deliver work that depends on teams outside your own.
- The ability to provide a portfolio of relevant work (technical content or hosted video work) for review (candidates may be asked to share links or samples)
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here.
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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