Sr. Lifecycle Marketing Manager, LinkedIn Sales Solutions

Location This role is hybrid, performed both from home and a LinkedIn office on select days. It can be based in San Francisco, Sunnyvale, Mountain View, or New York. Responsibilities Owns and shapes the global Lifecycle Adoption strategy for LinkedIn Sales Navigator, designing and scaling digital programs that drive product usage, account health, and long‑term customer engagement. Leads GTM adoption strategy development, partnering cross‑functionally with Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to ensure alignment, consistency, and measurable business impact. Influences adoption‑focused business priorities by synthesizing results and communicating impact to cross‑functional leaders. Owns high‑impact programs including health intervention campaigns, triggered lifecycle plays, and high‑value feature programs that link lifecycle engagement to retention and renewal outcomes. Translates customer insights, product usage data, and business priorities into actionable lifecycle strategies that drive sustained product usage. Basic Qualifications 7+ years of experience in Lifecycle Marketing, Customer Marketing or Digital Marketing. BA/BS degree or equivalent experience. Preferred Qualifications 8+ years of experience in Lifecycle or Customer Marketing, preferably in B2B SaaS, with a proven track record of driving product adoption and engagement at scale. Strong data‑driven marketing expertise, with the ability to translate behavioral signals and customer health data into actionable lifecycle strategies. Experience designing and executing triggered, behavior‑based marketing programs across digital channels. Demonstrated ability to build and optimize adoption funnels, with experience measuring impact on MAU, account health, and retention outcomes. Exceptional communication, writing, and presentation skills, with the ability to simplify complex ideas into clear, compelling narratives. Strong collaboration and influencing skills, with the ability to build relationships and drive alignment across teams. Suggested Skills Lifecycle Marketing / Digital Marketing Adoption and Retention Strategy Cross‑functional Collaboration Strategic Communication Compensation Pay range: $125,000 to $195,000. Actual compensation packages are based on factors such as skill set, depth of experience, certifications, and specific work location. The total compensation package may also include annual performance bonus, stock, benefits, and/or other applicable incentive compensation plans. Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. Accessibility LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. We provide reasonable accommodations for the application and hiring process. Requests for accommodations will be responded to within three business days. #J-18808-Ljbffr LinkedIn