Marketing Specialist

Description Seeking a high-energy, detail-oriented, and creatively minded Marketing Specialist with a passion for marketing to join our market-leading fintech company's small-in-size but big-in-aspirations marketing department. Join a fast-growing company that is transforming its industry! Financial Recovery Technologies has become a trusted partner to hedge funds, mutual funds, custodians, sovereign wealth funds, and other institutional investment firms, and our best-in-class people and technology have made FRT a market leader. As a Marketing Specialist , you'll work closely with our VP, Marketing across the full marketing mix — with a primary focus on email marketing and lead generation — to help increase brand awareness, generate new business leads, and, ultimately, drive sales. This is a great opportunity for someone early in their marketing career to build hands-on experience across a variety of channels, with plenty of room to grow. As a Marketing Specialist, you will: Own the day-to-day of our email marketing and lead generation programs to increase prospect engagement and drive high-quality leads to our sales team Assist in creating, managing, and optimizing email, drip, and nurture campaigns, including audience segmenting and personas Support the development of lead nurturing plans for our highest-value leads Learn and use tools like Salesforce, Google Analytics, and Lead Forensics to help execute campaigns and track their effectiveness Help FRT stay a thought-leader in its industry by supporting and growing our social media presence Create, curate, edit, and schedule content — including images, video, and text — that builds meaningful connections Listen, respond, and engage with FRT's followers on LinkedIn Contribute to a range of projects across the marketing department Help keep the company website fresh by publishing new content, refreshing existing content, and flagging ways to improve navigation and visibility Assist in producing marketing communications including brochures, exhibition-related projects, emails, and social posts Help keep branding, advertising, and promotional collateral up to date Our ideal candidate has: A real passion for marketing and an eagerness to learn, demonstrated through generating ideas and a willingness to roll up their sleeves and execute Familiarity with Salesforce Marketing Engagement (Pardot), WordPress, HubSpot, or InDesign is a plus — but a willingness to learn them matters more A can-and will-do attitude and a healthy dose of self-direction Excellent verbal and written communication skills Strong organizational skills and the ability to juggle multiple, at times competing, deadlines Intense attention to detail, maintaining both accuracy and consistency An ability to build effective relationships with a wide range of people Some exposure to B2B marketing — through internships, coursework, or 1–3 years of experience — with a particular interest in email marketing and lead generation An intellectually curious personality and a genuine commitment to continuous improvement Of course, a desire to join a growing company with a vibrant, entrepreneurial culture This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 3 days per week. Compensation: base salary is dependent on experience and can range from $70,000-$90,000 a year (based in MA). FRT also offers a competitive annual bonus. FRT provides equal employment opportunities by recruiting, hiring, training and promoting applicants and employees without regard to race, color, religion, creed, national origin, citizenship status, sex, age, ancestry, sexual orientation, genetics, pregnancy, marital or partnership status, gender identity/expression, disability, handicap, status as a victim of domestic violence or other similar offenses, consumer credit history, unemployment, military obligations, veteran status or any other category protected by law. FRT is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please let us know the nature of your request and your contact information. #J-18808-Ljbffr