Sr. Manager, eCommerce

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack . Sr. Manager, eCommerce will be responsible for driving eCommerce growth and investment strategy along with platform activation across Click & Collect, Pure Play and Intermediary channels. They will oversee and manage all aspects of our brands presence on these platforms, ensuring optimal performance and a strong roadmap for growing sales. They will function as the US expert on eCommerce for the organization. Accountabilities Own e‑commerce strategy, investment, and execution across Click & Collect, Pure Play, and intermediary platforms. Lead direct‑to‑consumer strategy and execution via Amazon for MABI Non‑Alc brands. Own digital shelf optimization and performance measurement. Partner with Media to shape and activate paid e‑commerce/retail media strategies. Collaborate with Key Account Sales and Shopper Marketing to ensure e‑commerce programs are integrated with brick‑and‑mortar initiatives. Drive continuous improvement in e‑commerce performance, efficiency, and capabilities. Lead a direct report and remain the US consultant and stakeholder for global ecommerce asset management & assigned projects. Key Metrics & Financial Targets E‑Commerce Growth Retailer Content Scores ROI Own US Ecommerce Strategy & Execution Influence Global & Brand Assets Developed for eCommerce Key Account activation and US Media activity Veto Content & Assets Not Meeting Standards for US Critical Stakeholders & Relationships Key Account Sales/Shopper Shopper Marketing – Key Accounts & On‑Premise Global Shopper Team US Brand Finance & Compliance Creative Studio Qualifications, Education, & Experience Bachelor's Degree & 6‑8 years of Shopper Marketing Experience (Alc/Bev preferred) Experience with alc bev eCommerce Activation Experience with Amazon DTC Skills Needed To Be Successful Proven ability to think creatively, coupled with strong analytical and leadership skills Compensation Competitive annual salary $131,000 – $164,000 Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth #J-18808-Ljbffr Mark Anthony Brands Inc.