US Head of OOH Audience Measurement

Job Description

As the US Head of OOH Audience Measurement, you will drive Ipsos’ expanding audience measurement footprint in the United States. Ipsos is a global research company and market leader in out‑of‑home (OOH) technology. We offer modular solutions that use GPS, multi‑sensor tracking, mobile device data, and advanced AI to provide comprehensive OOH measurement worldwide.

Role

You will lead the development, implementation, and execution of a large‑scale US OOH Measurement Program, targeted for build starting Q4 2026 and launch mid‑year 2027. You will be the US client leader for the core clients, the program execution manager, and a key commercial driver across OOH, Radio, and Digital measurement.

What You Will Do (Key Responsibilities)

• Spearhead the new Measurement Program, overseeing end‑to‑end development and launch.
• Build and lead a best‑in‑class US team, recruiting, managing, and mentoring for long‑term success.
• Serve as the primary US client leader, managing stakeholder expectations and ensuring cross‑team connectivity.
• Drive new business in OOH, Radio, and Digital measurement, acting as the commercial engine for Ipsos’s audience measurement presence.
• Develop cross‑functional sales and commercial strategies, leveraging your network to secure broader service opportunities.
• Ideate new offers and commercial strategies, turning client needs into new products and go‑to‑market campaigns.

How You Will Be Measured (Key Deliverables)

• Create commercial growth by generating new business revenue and achieving ambitious revenue targets.
• Deliver the US OOH Measurement Program, transitioning from pilot to full market execution by mid‑year 2027.
• Activate and lead the initial US OOH team, ensuring they are fully equipped to service the program.
• Build the Ipsos proposition profile, raising industry awareness and securing our position as the premier audience measurement partner.

What You Bring (Skills, Experience, and Qualifications)

Industry and Domain Expertise

• Extensive senior‑level experience in the US OOH advertising industry with deep knowledge of media currencies, buy/sell side relationships, and the evolving Digital OOH landscape.
• Strong familiarity with mobility data, multi‑sensor tracking, and AI‑driven modelling for OOH measurement.
• Proven background working with US media owners, agencies, advertisers, and industry bodies.

Commercial and Strategic Leadership

• Track record of driving new business and revenue growth.
• Highly connected industry networker capable of representing Ipsos and leveraging relationships for growth.
• Experience managing budgets, controlling costs, and translating market needs into actionable product strategies.

Team and Stakeholder Management

• Experience building and leading high‑performing research and measurement teams.
• Exceptional communication skills with executive leaders, global steering committees, and local market leaders.
• Collaborative "roll‑up‑your‑sleeves" mindset, ready to seize new opportunities.

What’s In It For You

Career development opportunities, an exceptional benefits package including generous PTO, health care plans, and wellness benefits, a flexible workplace policy, and a strong collaborative culture.

Inclusive Workplace Commitment

Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class, and will not be discriminated against on the basis of disability.

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $180,000 to $190,000. Your final base salary will be determined based on several non‑discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.