Dir, eCommerce

Position Summary Salary Range: $158,690.00 - $245,969.00 We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2, along with our B2B brand, Sit on It Seating. This is a unique opportunity to step into a high-impact Director role with portfolio breadth, a strong existing team, and a clear mandate to drive commercial and experience transformation. As Director of eCommerce, you will own the digital commercial engine across all DTC brands, driving conversion, trading performance, and site experience with a bias for action and a test-and-learn mindset. You will inherit a capable team and help shape how we scale from here, including building a more robust CRO capability, a key priority for the business. This role is designed for a leader ready to operate at scale today, with the opportunity to expand scope and impact as the organization evolves. We are a people-first, performance-driven team. If you are energized by transformation, thrive in a multi-brand environment, and bring curiosity for AI-enabled ways of working, this role was built for you. This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday). Responsibilities and Essential Functions Commercial performance & trading Own eCommerce performance across DTC brands, including revenue targets and core KPIs (CVR, AOV, RPU, revenue per session) Establish and lead a weekly trading cadence to identify performance drivers and gaps, and execute against them Evolve merchandising, pricing, and promotional strategies to drive growth and profitability Partner with Consumer Acquisition & Growth to optimize traffic quality and channel mix Conversion rate optimization Help build and scale a CRO capability, a key opportunity area for the business Lead structured experimentation efforts (A/B testing, personalization, UX improvements) Optimize the end-to-end conversion funnel from landing through checkout Leverage customer data and analytics to identify and prioritize opportunities Site Experience & Merchandising Oversee on-site merchandising, product presentation, and content strategy across DTC sites Support optimization of the Sit on It Seating site and partner experiences as needed Partner with Creative and CX teams to ensure content drives engagement and conversion Champion mobile‑first best practices across the site experience Align site experience with marketing campaigns in partnership with Growth and Creative teams Team leadership & culture Lead and develop a high‑performing eCommerce team Support growth of emerging leaders and build team capability over time Foster a culture of accountability, curiosity, and continuous improvement Encourage a test‑and‑learn mindset grounded in data and shared insights Technology & operations Partner on the eCommerce tech stack and site operations, with primarily in‑house execution Leverage automation and AI tools to improve efficiency and performance Ensure strong data integrity and visibility into site and business performance Qualifications, Skills and Education Required Qualifications Bachelor’s degree in Business, Marketing, Economics, or a related field (or equivalent experience) 12+ years of progressive eCommerce experience, including time in DTC or omnichannel environments 5+ years of leadership experience, including managing teams and developing talent Proven track record of driving eCommerce performance and contributing to P&L ownership Experience leading or contributing to CRO and experimentation programs Strong familiarity with Shopify ecosystems and modern eCommerce tech stacks Solid commercial acumen, including forecasting, trading cadence, and revenue optimization Experience operating across multiple brands, categories, or business units preferred Strong analytical skills with experience using customer data and performance metrics to drive decisions AI‑forward mindset, actively leverages AI tools to enhance speed, decision‑making, and impact Preferred Qualifications MBA or advanced degree is a plus Experience in home furnishings, lifestyle, or consumer goods categories Experience with CX and post‑purchase experience as part of the conversion funnel Experience with Amazon and marketplace channel management Comfort operating in a lean, fast‑moving environment without heavy agency support Why This Role Portfolio breadth across five distinct DTC brands plus a B2B channel Greenfield CRO mandate. You will build this capability from the ground up Inherited team with strong existing talent and clear structure Senior seat at the table in a transformation‑oriented Growth & Experience org People‑first culture with genuine investment in leadership development AI‑enabled environment where the tools are already in place your job is to push further We are an equal opportunity employer committed to building a diverse and inclusive team. Perks and Benefits We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first. We bring integrity, passion, and excellence to work each day. Being part of our team means living our core values and thriving in an environment of constant innovation and positive change. In addition to our unique culture, we also offer these fun perks and benefits. Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education. Hybrid Work Schedule: We believe in supporting a healthy work–life balance and offer a flexible hybrid schedule, with remote work on Mondays and Fridays and onsite collaboration on Tuesdays, Wednesdays, and Thursdays. Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date. 401(k): We match 100% up to 3% and then 50% of the next 2% deferred. Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1! Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day. Employee Discounts: We offer discounts to our employee across all of our product lines. Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate! Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family. About Us It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. 30 years later, Exemplis continues to lead, innovate and disrupt an array of industries through its growing family of brands — including SitOnIt Seating , Timbuk2 , X-Chair , Maverick , Mavix , Edloe Finch , and Albany Park . From sustainable manufacturing to outreach programs and more, we strive to make a positive impact on everyone we serve. We make sure our people (and their communities) are at the core of our organization. To make a difference, we must be a champion of diversity, inclusion, service and social justice — above all else. Are you ready to be a part of something special? We have headquarters, offices and retail stores across the U.S. (plus a variety of flexible work opportunities). Learn more and apply today. Exemplis is an Equal Opportunity Employer and our company adheres to the equal employment opportunity guidelines set forth by federal, state, and local laws. Read our full statement on our careers page. #J-18808-Ljbffr Exemplis