Principal Account Executive

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Account Executive based in Germany. This is a high-impact senior sales role within a fast-growing cybersecurity and application risk management environment, focused on helping enterprises secure their software across the entire development lifecycle. You will be responsible for driving full‑cycle enterprise sales, from strategic prospecting and pipeline generation to complex deal negotiation and closure. Operating as a trusted advisor to technical and executive stakeholders, you will work across DevSecOps, security, and IT leadership teams to position advanced application security solutions. The role requires a strong hunter mentality, deep consultative selling skills, and the ability to navigate sophisticated enterprise buying processes. You will own key territories, build long-term customer relationships, and directly contribute to revenue growth in a highly competitive, innovation‑driven market. This position offers strong exposure to both direct and channel sales motions within a global, high‑growth SaaS organization. Accountabilities Own the full sales cycle across assigned enterprise accounts, including prospecting, pipeline generation, qualification, negotiation, and deal closure. Develop and execute strategic territory and account plans to consistently achieve and exceed revenue targets. Conduct outbound prospecting and build strong relationships with technical, security, and executive stakeholders. Serve as a subject matter expert on application security solutions and articulate value to both technical and business audiences. Prepare, present, and negotiate complex commercial proposals, contracts, and enterprise agreements. Manage and maintain accurate sales activity, pipeline, and account information within CRM systems. Respond to RFPs, handle sales inquiries, and coordinate internal resources to support deal progression. Collaborate closely with pre‑sales, marketing, product, engineering, and channel teams to execute go‑to‑market strategies. Participate in industry events, conferences, and seminars to generate leads and strengthen market presence. Contribute to cross‑functional initiatives that improve sales processes and customer engagement strategies. Requirements 5–8 years of B2B sales experience in SaaS, enterprise software, or IT infrastructure solutions. Proven success selling to technical stakeholders such as Security, DevOps, IT Operations, and C‑level executives. Strong track record of quota overachievement and closing complex enterprise deals. Deep understanding of consultative and value‑based selling methodologies. Experience working in both direct and channel sales environments. Strong business acumen with the ability to manage procurement processes and complex negotiations. Familiarity with CRM systems such as Salesforce (SFDC) or equivalent platforms. Ability to thrive in a fast‑paced, high‑growth, and evolving environment. Strong communication, presentation, and stakeholder management skills. Fluency in Italian is highly desirable. Willingness to travel up to 20% as required. Benefits Competitive salary package with performance‑based incentives. Opportunity to work in a fast‑growing global cybersecurity SaaS company. Strong career growth potential in enterprise sales leadership tracks. Exposure to cutting‑edge application security and DevSecOps solutions. Dynamic, high‑performance and collaborative international environment. Hybrid or flexible working arrangements depending on team and territory. Access to ongoing professional development and sales enablement programs. Opportunity to work with leading enterprise clients across EMEA. #J-18808-Ljbffr