Direct Mail Marketing Analytics Contractor

Position: Direct Mail Marketing Analytics Contractor Duration: Long Term This contractor will provide analytical support for Direct Mail (DM) acquisition campaigns and ad‑hoc digital marketing initiatives on a B2C basis. The role partners closely with DM Strategy, Commercial Finance, Digital Marketing, and Data/BI teams to deliver performance analytics, forecasting, experiment design, and campaign execution support. The ideal candidate is a strong quantitative problem‑solver with experience querying data, building analytical outputs in Excel/BI tools, and supporting both direct mail and digital marketing programs. Responsibilities Direct Mail Performance Reporting Build and maintain performance reporting by market, segment, and test cell. Deliver weekly performance readouts, including in‑flight diagnostics and variance analysis. Automate reporting wherever possible to improve speed, accuracy, and reliability. Support post‑mortems to identify trends, anomalies, optimization opportunities, and quantified impact. Support response, conversion, revenue, and ROI forecasting. Partner with DM Strategy and Commercial Finance on volume planning, budget allocation, and scenario modeling. Quantify expected impact of new targeting strategies, offers, creative, and market expansions. Refine forecasts using up‑to‑date market data, seasonality, and channel response trends. Experiment Design & Measurement Help design statistically valid tests (product, price, creative, audience splits, cadence, channel mix). Ensure appropriate sample sizes, unbiased test/control structures, and clearly defined KPIs. Deliver post‑test analyses including lift calculations, confidence intervals, significance testing, and actionable recommendations. Campaign Execution Analytics Manage the analytics workflow from targeting logic and segmentation through mail file creation. Develop the record‑selection configuration document to ensure alignment with business intent, market strategy, and test design. Validate audience selections and ensure test integrity across markets, segments, model scores, and proportional splits. Provide rapid analytical support for last‑minute targeting refinements or business rule updates. Troubleshoot tracking gaps, discrepancies, or data‑quality issues. Conduct cohort, segmentation, and attribution analyses. Build dashboards to track campaign performance, experiment results, and business outcomes. Below are the tasks that the client expects this person to work in order of priority: Direct Mail Performance Reporting Campaign Execution Analytics Experiment Design & Measurement The campaign execution part should transition over to an internal team once they hire a new person to support that function, and this person might focus on 1, 3, and 4 for the most part. Qualifications Skills & Experience Strong analytical and quantitative skills with Excel and SQL - Key (Snowflake preferred). Experience with data visualization tools (Looker preferred). Working knowledge of digital marketing platforms such as GA4, Google Ads, and Meta Ads. Deep understanding of marketing performance measurement, including CLTV, CAC, ROI, marginal performance, incrementality lift, and attribution methodologies. Demonstrated knowledge of direct mail performance metrics, including cost per piece, response and conversion rate mechanics (gross vs. net), and cohort-based analytical approaches. Statistical literacy for experimental design and measurement (A/B, multivariate testing, significance testing). High attention to detail with a rigorous QA mindset and strong commitment to data accuracy. 10-15+ years of marketing analytics experience, specific with Direct Mail Marketing on a B2C basis #J-18808-Ljbffr SR Talent Solution Inc.