Director, Social Commerce

Los Angeles, CA or San Diego, CA We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team. The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in. About the Role The Director, Social Commerce leads Mindgruve’s social commerce practice with a primary focus on TikTok. The position is responsible for driving revenue growth across client portfolios, leading and growing the social commerce practice. This role ensures consistent engagement with platform partners to leverage best practices, participate in alpha and beta opportunities, and achieve applicable joint business plan (JBP) goals. In addition, the Director, Social Commerce manages scaling GMV, overseeing paid and affiliate strategies, and integrating social commerce into broader commerce efforts. The role combines deep TikTok expertise with strong creator relationships and full performance accountability. What You’ll Do Here Platform Leadership & Performance Accountability Lead senior relationship with TikTok Commerce U.S. Secure access to platform programs, betas, and category initiatives Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy Present performance results and strategic recommendations to senior client stakeholders Represent the agency in industry and platform forums Identify upsell and cross-sell opportunities across existing accounts Monitor industry trends, regulatory changes, and competitive landscape Design affiliate economics and creator incentive structures Manage TikTok Shop account setup, health, and compliance Develop product catalog strategy (which products to prioritize, pricing/offer strategy, bundle logic) Optimize shop page (product copy, imagery specs, collection organization) Recruit creators, set commission structures, approve/reject affiliates in affiliate program management Implement live shopping strategy and scheduling Brief and analyze shoppable video/content performance Set GMV targets, drive conversion rate optimization, and report results Talent Development Hire and lead a high-performing U.S. social commerce practice Oversee TikTok Shops and store management internally Structure affiliate, creator, and live commerce frameworks Partner with external vendors for content and live production as needed Collaborate with Retail Media, Paid Media, Creative, and Analytics teams to deliver integrated commerce strategies Operational Excellence Work with Mindgruve analytics team to establish reporting standards, attribution frameworks, and measurement methodology Create scalable processes for affiliate onboarding, creator management, and live commerce execution Oversee compliance with platform policies, FTC guidelines, and brand safety standards Implement tools and automation to improve operational efficiencyPerform other related duties and projects as assigned Coordinate Spark Ads with Paid Media Team to boost organic/affiliate content into paid Share top-performing shop content for amplification Align on retargeting strategies for shop visitors and video viewers Manage earned media creator relationships and align commerce strategy with earned media goals Integrate social commerce into broader retail media and marketplace strategy with Retail Media Team Align TikTok Commerce efforts with Amazon, Walmart, DTC, and marketplace initiatives We Need a Person With Bachelor’s degree in Marketing, Advertising, Communications or another related field 10+ years in a marketing agency environment 5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media Minimum 2 years of hands‑on social commerce or TikTok Commerce experience Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop Travel is required for this role, approximately 20% each year Proven experience scaling brands on TikTok (health, FMCG, CPG, fashion preferred) Demonstrated success launching or expanding brands into new markets Existing network of 20+ creators you can activate immediately Strong understanding of organic + paid TikTok growth strategies Experience managing P&L responsibility or revenue targets Experience hiring and building teams Former TikTok Commerce partnerships/category or agency growth lead (preferred) Experience managing multi‑brand GMV portfolios (preferred) Retail media + social commerce integration experience preferred Data‑driven mindset with strong commercial acumen Strong customer service skills Highly organized and detail oriented, with the ability to handle multiple tasks simultaneously Excellent communication skills, including verbal and written Professional demeanor with the ability to interface with poise and confidence with leadership and clients Compensation $120,000 - $140,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only). Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California; Los Angeles, California; Covington, Kentucky; Denver, Colorado; Nashville, Tennessee; and Charleston, South Carolina. We’re seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office locations; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.) Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr Mindgruve