Senior Programmatic Specialist

Job Description

Job Description

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship

About Coegi

Coegi is an independent, full-service digital media agency operating across North America under the Meet the People network, alongside sister companies True Media and RADaR Analytics. We partner with brands to plan, activate, and measure media in a way that prizes transparency, collaboration, and outcomes our clients can appreciate and understand. Our independence is a feature, not a footnote - it lets us choose the right partners for each client rather than the ones a holding company tells us to use.

Summary

The Programmatic Specialist is a hands-on trader and the day-to-day owner of campaign execution across Coegi's programmatic book of business. You will build, traffic, QA, and optimize campaigns across display, video, CTV, audio, and emerging channels - primarily in The Trade Desk - while working closely with strategy, client engagement, and measurement teams to keep performance on track. This is the craft role at the heart of our operations: the work you do every day is the difference between a campaign that delivers and one that doesn't.

Essential Duties and Responsibilities (Other duties may be assigned)

Campaign Setup, Trafficking & QA

• Build and traffic programmatic campaigns across display, video, CTV, audio, native, and other channels - primarily in The Trade Desk, with additional DSPs as needed.
• Translate media plans into clean, well-structured campaign architectures: line items, audiences, frequency, dayparting, geo, and creative assignments.
• QA every campaign before launch - pixels and tracking firing, creative specs correct, deal IDs active, audiences attached, budgets and flight dates accurate.
• Implement and maintain Coegi's standards for brand safety, inventory quality, MFA exclusion, and viewability across every campaign you touch.
• Document setup decisions and naming conventions so anyone on the team can pick up the campaign and understand what's happening.

Day-to-Day Optimization & Pacing

• Own daily pacing across your book - catching delivery issues early and acting on them, not just reporting them on Friday.
• Optimize toward client KPIs (CPA, ROAS, VCR, CPV, CTR, viewability, brand metrics) using bid factors, audience tuning, supply path changes, creative rotation, and dayparting.
• Run structured tests - audience, creative, deal, channel, bidding strategy - and document what worked, what didn't, and what to try next.
• Surface optimization stories and pacing risks proactively to strategy and client teams so there are no surprises in the weekly call.

DSP Expertise

• Operate as a confident, hands-on Trade Desk user - Audiences, contextual, forecasting, performance reports, and the new features as they roll out
• Maintain working fluency in additional DSPs across Coegi's tiered partner framework (e.g., DV360, PulsePoint, Nexxen, StackAdapt etc..)
• Stay current on Trade Desk product updates, beta features, and OpenPath / supply-side changes - and translate them into practical improvements for your campaigns.
• Partner with the Programmatic Partnerships & Inventory team on PMP activation, deal troubleshooting, and supply path decisions.

Cross-Functional Collaboration

• Work closely with strategy and client engagement on briefs, plans, and in-flight recommendations - bringing an executional point of view to the planning stage, not just the activation stage.
• Partner with RADaR Analytics on measurement design, conversion setup, and post-campaign analysis to ensure programmatic activity ties to real client outcomes.
• Contribute to internal documentation, playbooks, and training so the team gets better as a whole, not just one campaign at a time.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• • 2–4 years of hands-on programmatic trading experience at an agency, brand, DSP, or trading desk.
  • Strong working expertise in The Trade Desk - building, optimizing, and reporting independently - with exposure to at least one additional DSP.
  • Generalist channel experience across display, video, CTV, audio, and native; comfort working across multiple verticals.
  • Solid measurement fluency: pixels, conversion APIs, UTMs, viewability, and the limits of each - you know what the numbers can and can't tell you.
  • Comfort with PMPs, deal IDs, and the basics of the supply ecosystem (ads.txt/sellers.json, SPO, MFA, brand safety).
  • Strong organizational instincts - you can run multiple campaigns and clients in parallel without dropping a QA step.
  • Clear, low-drama communicator who can explain what's happening in a campaign to a strategist, a client, or a teammate without jargon as a crutch.
  • Bias toward ownership and curiosity - you treat your book of business like it's yours, not like it's assigned to you.

Nice to Have

• Experience with regulated verticals (pharma/HCP, financial services, B2B) and the targeting and compliance rigor they require.
• Hands-on work with incrementality, brand lift, or MMM-informed optimization.
• Familiarity with Canadian inventory, data, and measurement partners.
• The Trade Desk Edge Academy certifications (or willingness to complete them within the first 90 days).

What Success Looks Like in Year One

• A clean, well-documented book of business - campaigns that other team members can pick up confidently and clients can trust.
• Consistent pacing and KPI delivery across your campaigns, with optimization stories you can defend in any client conversation.
• A growing library of tests, learnings, and best practices that the wider Programmatic team reuses.
• Strategy, client engagement, and RADaR teammates describe you as a reliable, hands-on partner who improves the work.

Why Coegi

At Coegi, we believe empowered teams drive better client outcomes. We are independent on purpose, we question established processes by default, and we prefer genuine client partnerships over high-friction ones. If you want to do the craft of programmatic at a high level, work directly with strategy and measurement teammates, and build a career in a team that actually wants you to grow, we should talk.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

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