Senior Digital Marketing Specialist

UTHealth Houston is seeking a Senior Digital Marketing Specialist to join the Alumni Engagement team and lead digital communication and engagement initiatives that strengthen connections between alumni and the university. This role is responsible for managing alumni email communications, coordinating virtual events and livestreams, and leveraging digital engagement platforms to enhance the alumni experience and increase participation in programs, events, and volunteer opportunities. The successful candidate will combine strong communication skills, technical proficiency, and data-driven decision-making to create meaningful digital experiences for alumni audiences. This position plays a key role in executing engagement strategies through platforms such as Constant Contact, ThankView, digital class books, virtual event and webinar technologies, and alumni engagement systems. Experience working in any sector with a content management system is required, and experience working with cloud-based CRM and online giving platforms is considered a plus. Basic knowledge of CRM or SQL databases is helpful. Digital and web writing skills are desirable as this person may also produce content. Key Responsibilities Include: Lead marketing and outreach efforts for in-person, virtual, and hybrid programs, including promotion, registration, attendee communications, livestream support, and post-event engagement strategies. Serve as the primary point of contact for alumni virtual programming and continuing education opportunities, ensuring a seamless and engaging participant experience. Manage and optimize alumni-focused digital platforms, including ThankView, digital yearbooks, webinar and virtual event platforms, continuing education programs, and other engagement tools that enhance alumni connectivity and participation. Coordinate and execute alumni-focused email communications that promote events, volunteer opportunities, alumni awards, and school-specific programs to drive engagement, volunteerism, and participation. Collaborate with Development Communications and Public Affairs to ensure alumni engagement priorities are incorporated into broader communication strategies while identifying and cultivating compelling alumni stories, testimonials, and content opportunities that can support institutional storytelling efforts. Utilize data and engagement metrics to inform strategy, improve outreach effectiveness, and identify innovative approaches that strengthen alumni relationships, increase participation, and enhance the overall alumni experience. Position Summary: Responsible for leading the strategic branding, development, and execution of digital marketing campaigns, SEO/SEM, content creation, and email marketing to promote UTHealth Houston. Responsible for ensuring the messaging is clear, concise, and delivered within established timelines. Position Key Accountabilities: Plans and executes digital and direct response marketing campaigns on social media, banner ads, email marketing, video marketing, and the web content management system. Analyzes and tracks reporting models in digital marketing and generates monthly reports on all campaigns. Collaborates with internal stakeholders and marketing team members to advance projects and maintain a positive image of the university. Generates and syncs digital directory listings on various internet platforms such as Google My Business, YELP, Healthgrades, etc. Utilizes Google Analytics for measuring Key Performance Indicators (KPIs), reporting, etc. Customizes email marketing campaigns and pay-per-click ads to meet the needs of the customer and to enhance the image of the university. Enforces brand standards and creates customized digital ads that conform to the university's standards. Responds promptly and courteously to all internal customers and external vendors. Assists with content management and maintenance. Ensures all protocol is followed for patient privacy in any promotional material. Crafts Search Engine Optimization (SEO) content for use on external website and digital marketing advertisements. Acquires insight into online marketing trends and keeps strategies up-to-date. Supports department-based goals to contribute to the success of the university. Maintains confidentiality per HIPAA guidelines regarding patient information. Trains other Marketing team members on digital marketing methodologies, landscape, and trends. Must be available after hours and on the weekends for certain events. Performs other duties as assigned. Minimum Education: Bachelor's Degree in Digital Marketing or a related field required Minimum Experience: At least 5 years of related work experience in digital marketing is required. Demonstrated experience using Google Ads and Facebook Ad Manager required. Experience in the healthcare field preferred Physical Requirements: Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects. Security Sensitive: This position is a security-sensitive position pursuant to Texas Education Code §51.215 and Texas Government Code §411.094. To the extent that a position requires the holder to research, work on, or have access to critical infrastructure as defined in Texas Business and Commerce Code §117.001(2), the ability to maintain the security or integrity of the infrastructure is a minimum qualification to be hired for and to continue to be employed in that position. Personnel in such positions, and similarly situated state contractors, will be routinely reviewed to determine whether things such as criminal history or continuous connections to the government or political apparatus of a foreign adversary might prevent the applicant, employee, or contractor from being able to maintain the security or integrity of the infrastructure. A foreign adversary is a nation listed in 15 C.F.R. §791.4. Residency Requirement: Employees must permanently reside and work in the State of Texas. #J-18808-Ljbffr