Media Buyer, Emerging Channels - Growth Marketing

Role Description

AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home.

The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a fast-paced environment.

What you'll own

• Design, run, and read structured paid marketing tests on new growth channels.
• Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
• Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel.

Qualifications

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops.
• Strong test-and-learn track record, data driven, and creative.
• Bonus if you have experience with landing page testing and conversion rate optimization.
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.

Nice to have

• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
• Ad-tech, DSP, or marketplace background.
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.

Company Description

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.