Regional Sales Manager (Southeast US)

Job Description

Position Overview  

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The Regional Sales Manager is responsible for driving revenue growth within an assigned U.S. territory by developing new business, expanding key accounts, and managing channel partners. 

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This role combines hands-on business development with relationship management and strategic territory planning to ensure Hernon Manufacturing achieves its commercial objectives across adhesives, sealants, coatings, and dispensing equipment. 

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The Regional Sales Manager acts as the company’s field representative — maintaining close alignment with the Commercial Director and collaborating with the Sales Support team to ensure territory performance, accurate CRM reporting, and proactive customer communication. 

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Key Responsibilities  

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Territory Sales & Business Development  

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• Identify, pursue, and secure new business opportunities across target industries — Aerospace, Automotive, Electronics, etc  
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• Conduct regular face-to-face visits with industrial customers and distributors to identify needs, demonstrate solutions, and drive sales growth. 
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• Manage assigned territory pipeline through the CRM , ensuring leads, opportunities, and forecasts are current and accurate. 
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• Develop and execute territory growth plans aligned with company goals and annual revenue targets. 
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• Work collaboratively with the Sales Support team to ensure timely responses to RFQs, sample requests, and technical inquiries. 
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• Represent Hernon at trade shows, customer demos, and distributor events within the assigned region. 
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Channel & Customer Relationship Management  

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• Manage and develop distributor and channel relationships to expand Hernon’s reach and brand presence. 
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• Conduct quarterly business reviews (QBRs) with key distributors and strategic customers. 
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• Support the implementation of pricing strategies and ensure adherence to approved discount structures. 
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• Act as the liaison between customers and internal departments (Production, Technical Service, and Shipping) to ensure customer satisfaction and timely issue resolution. 
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• Monitor competitive trends and market conditions; communicate insights to the Commercial Director and Sales Support team. 
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Forecasting, Reporting & Collaboration  

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• Maintain accurate sales forecasts and opportunity tracking in the CRM, reporting territory performance on a regular cadence. 
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• Collaborate with the Sales Support team to ensure order accuracy, lead-time communication, and customer follow-up. 
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• Provide field-level feedback on market trends, customer needs, and product performance to inform strategic decisions. 
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• Participate in periodic sales meetings , both virtual and in-person at Hernon headquarters, contributing to territory updates and process improvement discussions. 
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Qualifications  

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• Bachelor’s degree in Business, Engineering, Marketing, or a related technical field (or equivalent experience). 
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• 3+ years of successful industrial sales experience; adhesives or chemical sales preferred. 
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• Demonstrated success in territory management and new business development . 
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• Strong mechanical aptitude and ability to learn technical products and applications. 
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• Proficiency with CRM tools and Microsoft Office Suite. 
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• Excellent written, verbal, and presentation skills. 
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• Willingness to travel 50–60% within the assigned territory. 
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• Candidate must reside in the US.
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• Valid driver’s license required. 
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Key Attributes  

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• Results-driven: consistently achieves growth targets through strategic planning and disciplined execution. 
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• Customer-focused: builds trust and long-term relationships with customers and distributors. 
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• Data-minded: leverages CRM insights to guide decisions and measure performance. 
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• Collaborative communicator: works seamlessly with Sales Support, Marketing, and Operations to ensure customer success. 
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• Adaptable: thrives in a fast-paced environment with changing priorities and new opportunities. 
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Physical Demands & Work Environment  

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• Frequent travel and customer site visits required. 
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• Regularly required to sit, drive, stand, and communicate effectively in industrial and office settings. 
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• Must be able to lift up to 25 lbs. occasionally. 
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• Work environment varies between office, manufacturing, and customer sites. 
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