Salesforce Marketing Cloud

Salesforce Marketing Cloud

Location: Remote

Highly skilled and experienced Salesforce Marketing Cloud (SFMC) professional who will be responsible for supporting the execution and optimization of email programs, cloud pages, automation and journeys across the full customer experience including acquisition, growth, retention, and reactivation. This role is crucial in managing and optimizing our SFMC platform to drive effective marketing campaigns, enhance customer engagement, and deliver measurable business results. The successful candidate will work closely with cross-functional teams to ensure seamless integration and execution of marketing strategies.

• Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing using WYSIWYG templated email editors.
• Develop Salesforce Marketing Cloud email templates and content blocks for use within emails campaigns.
• Design, implement, and optimize marketing automation workflows in automation studio.
• Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits, emails and exit points.
• Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts.
• Strong understanding of data management, API integration and batch file upload within SFMC and backend systems.
• Manage data integrations, ensuring data accuracy and integrity within SFMC.
• Troubleshoot and provide solutions to technical errors and technology misconfiguration.
• Proficient in HTML.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights.
• Extensive experience in Salesforce Marketing Cloud including development, administration and configuration.