Vice President of Marketing

Vice President of Marketing

About the Company

Offers outsourced healthcare revenue cycle management and payment processing services.

Industry
Information Technology and Services

Type
Privately Held, VC-backed

About the Role

The Company is seeking a Vice President of Marketing to take the lead in managing and executing a comprehensive marketing strategy. The successful candidate will be responsible for driving demand generation programs, creating and executing integrated marketing campaigns, and expanding brand awareness in the healthcare payments and revenue cycle management space. This role requires a professional with a strong background in B2B marketing, particularly in the healthcare technology sector, and a proven track record of delivering a significant increase in qualified leads. The VP of Marketing will also be tasked with collaborating with the sales team and channel partners to develop sales enablement materials, managing channel marketing programs, and overseeing marketing analytics and reporting. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' experience in B2B marketing, with a preference for those who have worked in healthcare payments or revenue cycle management technology. The role demands a candidate with a deep understanding of revenue cycle management and healthcare provider workflows, as well as hands-on experience with HubSpot and modern marketing automation tools. The ideal candidate will have a history of success in high-growth, VC-backed, early-stage companies and be adept at leading cross-functional initiatives. Excellent communication skills, the ability to work independently, and a high comfort level in educating internal stakeholders on marketing strategies are essential. The VP of Marketing will also be expected to manage the company website, lead social media presence, and plan and execute participation in industry events.

Functions

• Marketing