Marketing Automation Manager

Role Description

As our Marketing Automation Manager, you'll own the engine room of our lifecycle marketing. Reporting to the Director, Marketing Automation, CX & Insights, you'll be the hands-on technical owner of Salesforce Marketing Cloud—designing, building, and optimizing the automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us.

This is a role for someone who takes pride in the craft of execution. You'll formulate and build emails from the ground up, architect the automation logic behind them, and obsess over the details that separate good programs from great ones—inbox placement, sender reputation, render quality, and deliverability across every send.

Challenges to be Met:

• Build and orchestrate journeys:
  • Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey.
• Engineer audiences and data:
  • Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data.
• Build and code emails:
  • Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices.
• Protect deliverability and sender reputation:
  • Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should.
• Keep the program compliant and audit-ready:
  • Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times.
• Safeguard platform health:
  • Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers.
• Test, measure, and optimize:
  • Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement.
• Collaborate across functions:
  • Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals.
• Other duties as required.

Qualifications

• 5–7 years of hands-on experience in marketing automation, email marketing and CRM, with a proven track record of building and operating sophisticated programs in Salesforce Marketing Cloud.
• Deep, demonstrated technical expertise across the SFMC stack—Email Studio, Content Builder, Journey Builder, and Automation Studio—with the ability to architect and build automated, behavior-triggered journeys end to end.
• Strong, practical SQL skills for building and maintaining data extensions, audience queries, and segmentation logic.
• Proven hand-coding ability in HTML and CSS, plus working fluency in AMPscript and dynamic content to build responsive, personalized emails that render flawlessly across clients and devices.
• Experience monitoring and managing deliverability—using diagnostic and inbox-placement tools to protect sender reputation, minimize spam risk, and resolve delivery issues.
• Solid analytical skills, with proficiency in Google Analytics and campaign reporting, and the ability to turn performance data into testing and optimization decisions.
• Working knowledge of CASL and privacy requirements, with a track record of keeping email programs compliant and audit-ready.
• A meticulous, detail-oriented builder's mindset, with strong project management skills and the ability to manage multiple campaigns under tight deadlines.
• Strong collaborator who works effectively with channel owners, data teams, and implementation partners, and can translate technical concepts for non-technical audiences.
• University degree in Marketing, Business, Analytics, or a related field—or an equivalent combination of education and experience.
• Experience in financial services or another regulated industry considered an asset.
• Salesforce Marketing Cloud certifications (Administrator and/or Email Specialist) considered an asset.

Benefits

• Flexible Ways of Working: Design your workday around what matters most. With flexible hours, you can balance work with all the other important things in life. And, with our Remote Work Arrangement, you can work from anywhere in the world for part of the year—whether that’s a beach in Bali or your cozy cabin in Muskoka.
• Health & Wellbeing Support: Your wellbeing is our priority. Enjoy fitness reimbursements, paramedical coverage, and a generous health spending account. Recharge with Embark Wellness Days and wellness-focused afternoons, and access extended mental health support whenever you need it.
• Career Development That Moves You Forward: Fuel your growth with funding for courses, certifications, and conferences. Explore new horizons through job rotations and secondments, and benefit from ongoing coaching and personalized development planning that keeps your career moving. At Embark, people stick around for the long-haul.
• RESP Matching — Because Futures Matter: We don’t just talk about education—we invest in it. On top of RRSP matching, you’ll receive RESP matching to help your loved ones pursue their post-secondary dreams.
• Fun Is Part of the Job: We take fun seriously. From themed parties and surprise treat days to team socials that actually make you want to show up, we create moments that spark joy, build connection, and make work feel like more than just work.