Creative Strategist + Media Buyer

Creative Strategist + Media Buyer - Remote · US or Canada · Full-time · $120K–$150K OTE · 9am–6pm ET

Read this part first

This seat is creative first. The work is concepts, angles, hooks, and the words that make our market say yes. The reason you also run the media is so you can read the account, see which angles are landing, and turn that signal into the next round of winners. You own the whole loop: you build it, you read it, you sharpen it, you do it again.

This is not a button-pusher seat. We're not looking for someone to launch what someone else dreamed up and wait to be told what's working. If you've only ever taken orders on someone else's strategy, this isn't your seat. If you've been the one generating the ideas and calling the shots, and you want a place that'll let you run, keep reading.

Who we are

Limitless is a coaching program for marketing agency owners. We teach agency founders how to scale.

#1 fastest-growing coaching program for marketing agencies. 225+ agencies joined us in the last 12 months. Built by two founders who've actually done what our students are trying to do.

The CEO scaled his first agency from zero to $500K a month and exited in a multi-million dollar deal in three and a half years. Dave Pancham has run his agency for seven years, has been at multi-seven-figures for over five years steady, and his business is fully run by his team. Two founders, two paths, same destination.

This role runs the paid acquisition for our own program and helps our students do the same for theirs.

What you'll own

Creative strategy, copy, and funnel — the core of the seat

This is where you spend most of your time and it's what we hire you for. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on purpose. A B2B VSL has to hold a skeptical, sophisticated buyer through education before the offer ever shows up. That's a different craft than e-com UGC, and it's the spine of what you'll write.

Our market is a niche: agency owners. Every persona you build is an agency owner who needs what we teach, but there are many different reasons they need it. One's stuck under a revenue ceiling. One's drowning in delivery and can't sell. One's profitable but has no system and knows it won't survive scale. One's bleeding clients and doesn't know why. Same buyer, different pain, and each reason is a different angle to a different slice. Scaling our spend doesn't come from running the same ad at more people, it comes from finding the reasons nobody's spoken to yet. You research what makes them say yes (competitor ads, the Ad Library, customer language, what's working right now) and turn it into angles that haven't been run. You think in personas, angles, and offers, and you know which one to change to reach someone new. You don't wait for inspiration. You study the space like it's your job, because it is.

You won't edit or design. We have editors and designers for that. You bring the ideas and the words. They bring them to life.

Media buying — how you close the loop

You run all paid media on Meta for our program. You own targeting, testing structure, pacing, and every optimization decision. But the reason this is your job and not someone else's is that you're the one who wrote the creative, so you're the one who can read the account and know what the numbers are actually telling you. Is this angle dead, or is it the hook? Is the offer wrong, or is the persona too broad? You diagnose at the concept level because you built the concepts. You know what changed, why it changed, and what you're doing about it before anyone has to ask. That same diagnosis is exactly what you'll teach our students to run on their own accounts.

Teaching

You'll run a group coaching call with our students, where you show them what's working in our ads right now and help them sharpen their own B2B acquisition. The reason you can teach it is that you're the one making it work. You're the expert in the room, not customer support.

Who you'll work with

You report to Dave and Gill, the founders. You work alongside our editors and designers, who handle production. You don't manage clients and you don't sit in client calls. Your job is the work and the room, not account management.

Requirements

What you've done

You've run paid hands-on for 4+ years, and you've managed significant multi-account spend, the kind where you're the one in the accounts making the calls, not overseeing someone who is. We'll ask which accounts and what they produced.

You've done it for agencies, info and coaching businesses, or high-ticket services sold B2B. Non-negotiable. B2B lead gen behaves nothing like e-com, and we're not where you learn it from scratch.

You've run a real creative operation, not just spent the budget. You can tell us how many concepts you were putting into an account, what your hit rate was, and how you decided what to make next. Volume that clears a quality bar is how spend scales, and you've lived that, not just heard about it.

You've written direct-response copy that converted in B2B, including long-form VSLs. Hooks, VSLs, book-a-call pages. You can show the work and explain the thinking behind it.

You've built or scripted funnels, not just ads.

Bonus, not required

You've built AI into your scripting or briefing process and can move faster because of it. We think this is where a lot of the leverage is in 2026, and if you're already there, that matters.

Google Ads and YouTube Ads experience. We run Meta first today. We may expand, and if you've done it, that counts. If you haven't but you're hungry to, say so.

Multi-channel range (TikTok, etc.).

What tells us you're the one

You can walk us through three ads or posts working right now in B2B coaching or agency space and tell us exactly why they work, at the level of angle, hook, and offer, not "it has good energy." People who actually study the space answer this in their sleep.

You think in offers and angles, not just metrics.

You can take an underperforming ad and tell us whether it's an angle problem, an offer problem, or a hook problem, and what you'd change. That's the diagnosis our students need, and it's the same read you'll run on our account every day.

You can explain why an ad works to someone less experienced without drowning them in jargon. That's the teaching test.

Benefits

What you'll get

$120K–$150K OTE. Base plus performance. Full medical, dental, and vision. Paid time off. Fully remote, work from wherever you do your best work. Retention bonuses. Direct access to the founders who've built real agencies and lived the exact path our students are on.

Benefits listed apply to US employees. Canada hires join as contractors paid in USD.

How to apply

Send your resume and answer two questions: What's the most you've spent in a single account in a single month, and what did it produce? And: walk us through one winning angle you developed, why it worked, and how you knew it was the angle and not something else.

Shortlisted candidates do a paid trial project. You'll take one of our offers and build the creative spine for it: a batch of distinct angles, each speaking to a different reason an agency owner would need us, the funnel spine to go with it, and a walkthrough of which you'd test first and why. We pay for your time, and it's the closest thing to the actual job you'll see in any interview.

This team is going somewhere. The only question is whether you're on it. If you're the one, you'll know it reading this. Apply, and let's find out.