Director of Product

Overview

The Director of Product owns product growth across WRAL Media’s digital platforms, including WRAL.com, the WRAL News app, the WRAL Weather app, and our CTV / smart TV apps. This is a growth and strategy role — not newsroom content ownership. The Director sets the product roadmap, prioritization, user-experience standards, and growth goals across every platform, and partners closely with Sales, Brand, News, and Technology to translate product opportunities into revenue-ready packages. Over time, this role becomes the organizational home for Data & Insights and will define and select a future Go-to-Market Strategy Lead.

Key Responsibilities and Essential Functions

• Owns product growth across all WRAL Media platforms, including WRAL and FOX 50 broadcast properties, WRAL.com, the WRAL News app, the WRAL Weather app, and CTV / smart TV apps.
• Sets the product roadmap, prioritization, user-experience standards, and growth goals across platforms.
• Translates product opportunities into revenue-ready packages in partnership with Sales, Brand, News, and Technology.
• Owns product-side strategy for personalization, engagement, app utility, distribution, and audience growth.
• Establishes measurement and success criteria for product initiatives and reports on growth against goals.
• Serves as the eventual organizational home for the Data & Insights function.
• Defines, scopes, and selects the future Go-to-Market Strategy Lead once the product organization is established.

Required Qualifications

• Bachelor’s degree in a related field, or an equivalent combination of education and experience. Seven or more years of digital product management experience — ideally in media, news, streaming, or consumer applications — including experience owning a roadmap and leading cross-functional initiatives.
• Demonstrated record of growing digital audience, engagement, or revenue across web and mobile; experience with multiple platforms including web, iOS/Android, and CTV/smart TV.
• Proficiency with product analytics platforms (e.g., GA4, Amplitude, or Mixpanel), roadmap and design collaboration tools (e.g., Jira, Productboard, Figma), A/B testing frameworks, and modern web/app content management systems.
• Excellent written and verbal communication skills; able to align and influence stakeholders across Sales, Brand, News, Technology, and executive leadership.
• Strong strategic and analytical thinking; able to translate ambiguous opportunities into prioritized, measurable product plans.

Preferred Qualifications

• Experience in local news, broadcast, or a comparable multi-platform media environment.
• Direct experience with CTV / FAST applications and connected-TV product growth.
• Experience building or managing a data and analytics function.
• Experience hiring, scoping, and building a product or go-to-market team.

Physical Demands

• Frequent use of hands and fingers to operate office equipment, including computers, phones, and printers.
• Ability to occasionally lift files, office materials, or packages up to 15 pounds.
• Clear vision and hearing required for meetings, presentations, and reviewing financial documents.
• Ability to move about an office environment and attend meetings in various office locations.

Work Conditions

• The role is typically performed in a professional office environment.
• Occasional travel may be necessary to meet with stakeholders or visit company-owned properties.

Benefits

• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
  • Company sponsored life insurance
  • Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match
  • Generous paid time off
  • 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary . Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

Pre-Employment Information

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.

EEO Statement

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.