Marketing Manager

Southern Gateway Public Green Foundation Are you a purpose-driven marketer who finds energy at the intersection of brand storytelling, digital strategy and live community experiences? Do you know how to protect creative integrity while driving results across multiple channels? If you’re ready to build the marketing engine for one of Southern Dallas’s most exciting new public spaces, this is where you do it. The Role The Marketing Manager owns the creative and digital execution of the Halperin Park story from campaign strategy through delivery. This role is the park’s primary brand steward responsible for translating Halperin Park’s narrative and brand strategy into compelling multi-channel marketing campaigns. You’ll work at the intersection of community, communications and programming, partnering closely with internal teams, external agencies and cross-functional stakeholders. What You Will Do Execute multi-channel marketing campaigns across owned media (website, email, social) for park programming, fundraising and brand initiatives; anchoring the community perspective in creative decisions, channel strategies and experiential marketing programs. Translate Halperin Park’s narrative strategy into compelling content that reflects the park’s mission, voice, and community identity. Build and manage a content and promotion calendar aligned with park programming, seasonal priorities, and operational goals. Manage the creative process from brief to delivery, partnering with internal teams and agencies to produce branded assets across all channels. Lead CRM and email strategy, including campaign planning, execution, and performance analysis. Partner with Programming, Operations, and Community teams to coordinate cross-functional campaigns and ensure consistent brand expression at every park touchpoint. Monitor channel performance via Google Analytics and social listening tools; translate data into actionable recommendations. Support event and experiential marketing activations from planning through execution. Bridge brand strategy and technical execution by translating marketing objectives into clear digital requirements, ensuring cross-functional alignment and successful project delivery. Work closely with external agencies to develop compelling digital content for social, web, email, and other owned media channels. Partner with leadership and narrative strategy initiatives to ensure marketing campaigns consistently reflect Halperin Park’s long-term narrative, community-first vision, and strategic messaging. Manage vendor and partner relationships to ensure all marketing materials and experiences align with Halperin Park's brand standards and messaging. Who You Are Drives Results. You understand how to develop and execute digital content strategies that support fundraising, elevate the guest experience, increase event participation, and optimize channel performance through collaborative leadership. Strategic Mindset. You think beyond 1-2 posts, you develop campaigns and content that connect to the park’s mission and long‑term guest experience roadmap.. Strong Collaborator. You know how to create an inclusive vision while building trust and alignment with agency partners and internal teams. Cross-functional contributors feel shared ownership of outcomes. Detail Oriented. You catch what others miss, from copy to brand standards to campaign specs and deadline tracking. Ensures Accountability. You are proactive in establishing and owning timelines, milestones, and success metrics for every campaign and initiative. Resilient. You are agile and adapt quickly when timelines shift, channels underperform, or external conditions disrupt plans; maintaining composure and bringing a problem-solving mindset to high‑pressure situations. What You Need to Bring Bachelor’s degree in marketing, communications, or related field preferred; equivalent experience accepted. 5+ years in marketing or brand communications with a track record of leading multi-channel campaigns across owned media. Strong brand stewardship experience, including ownership of guidelines, messaging frameworks and creative standards. Proficiency with social media business accounts (FB/IG, LinkedIn), Canva, Adobe Illustrator, Mailchimp or comparable email platform, and CMS. Fluent with Google Analytics and social listening platforms; data-informed decision-making. Experience leading events or experiential marketing programs from strategy through execution. Excellent written and verbal communication skills; AP Style knowledge preferred. Commitment to centering the community in all marketing decisions. About Halperin Park Halperin Park is a 5-acre bridge park spanning Interstate 35E between Ewing and Marsalis Avenues, directly adjacent to the Dallas Zoo. This “Park with a Purpose” is transforming Southern Dallas, serving as a catalyst for closing the opportunity gap created in the 1950s with the placement of the highway through the center of OakCliff. Halperin Park provides a welcoming and vibrant space for people of all ages to gather in celebration of community. The Company is proud to be an equal opportunity employer. We are committed to the principles of fair employment. We extend equal opportunity to all individuals, regardless of their race, age, color, sex, religion, creed, national origin, marital status, disability, or any other status protected under law. This commitment applies to all employment terms and conditions, including decisions regarding recruitment, hiring, placement, compensation, performance reviews, disciplinary actions, and termination. The Company provides reasonable accommodations for qualified individuals with known limitations under the Pregnant Workers Fairness Act or disabilities whenever possible. #J-18808-Ljbffr