Senior Manager, Product Management

Senior Manager, Product Management

Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney's media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company's media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

As a Senior Manager, Product Management within the Ad Platform technology team at DE&ET, you will be a part of the team defining Addressable advertising. You will lead a team of high-performing product managers overseeing Disney Campaign Manager. You will play a critical role in shaping the next generation of Self-Service tools that power advertising across Disney's streaming platforms.

Responsibilities and Duties of the Role:

• Drive the strategy, vision, and execution for Disney Campaign Manager with a focus on self-service features for SMB advertisers, robust support for sales-assisted workflows, and seamless end-to-end API integrations for partner onboarding and campaign lifecycle management.
• Lead, mentor, and grow a team of high-performing product managers, ensuring clear responsibilities and career development opportunities.
• Define and prioritize product requirements that reflect advertiser pain points, address sales and operational needs, and enable scalable revenue growth.
• Ensure that product specifications, user stories, and backlogs are actionable, consumer-centric, and easily consumable by engineering partners.
• Build and maintain strong cross-functional partnerships with Engineering, Sales, Marketing, and Operations. Foster open communication and efficient collaboration among stakeholders.
• Establish and champion processes and tools that streamline campaign set-up, management, reporting, and integration with third-party systems via APIs.
• Advocate for the SMB customer, ensuring our platform offers intuitive workflows, onboarding, support, and analytics tailored to a wide range of advertising needs.
• Collaborate with business and finance stakeholders to align on key value metrics, including user adoption, cost reduction, and revenue growth. Set and track OKRs, adjusting the roadmap as needed to deliver on business priorities.
• Monitor product health, competitive landscape, and industry trends to anticipate user needs and guide the evolution of Disney's Self Service platform.
• Identify and champion investments in both self-service technology and sales-supported features that drive business outcomes and exceptional user experiences.

Required Education, Experience/Skills/Training:

• Minimum 10 years of experience in product management or related fields, with significant time spent in Advertising Technology.
• Demonstrated success delivering self-service tools and workflows for Advertisers in a media, advertising, or digital SaaS environment
• Experience enabling both self-serve and sales-assisted campaign management solutions
• Track record of designing, building, and scaling robust APIs for third-party integrations
• Strategic thinker with ability to define roadmap and long-term vision in partnership with Engineering and business leaders
• Strong project management and communication skills; ability to work with diverse global teams
• Deep understanding of digital advertising, preferably including CTV, streaming TV models, or programmatic ad monetization
• Familiarity with agile software development and product operations best practices.

• Bachelor's degree or equivalent work experience required.