Brand Marketing Manager - Lakeland

DepartmentMarketing DescriptionThe Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work.In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home one day a week. Each business area implements their policy differently and should be discussed during interviews.Additional responsibilities include:lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décorstrategic lead that influences product innovation through the development of private label productsinfluence long range planning, business plan initiatives, and strategic improvement projects for assigned business areasdetermine primary research initiatives for assigned business unitsRequired QualificationsBachelor's Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited universityfive (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experiencestrong knowledge of consumer research principles, methodology, and analysisstrong knowledge of business analysis knowledge of marketing planningknowledge of customer segmentationexpert knowledge of presenting creative designstrategic thinker and effective collaboration skillseffective communication and presentation skills (written and verbal)ability to interpret, analyze, and explain financial informationleadership and team building skillshigh attention to detail and accuracyproblem solving and analytical skillsPreferred QualificationsMaster’s degree in Business Administration with a concentration in Marketing from an accredited universityseven (7) years of product or service marketing strategy development experience and five (5) years of brand marketing or brand management experienceadvanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer softwareone (1) year of Supervisory experience with responsibility over direct or indirect reports.Hours of WorkMinimum of 45 hours per week. Primarily Monday - Friday.Frequency of PayMonthly Minimum Base Pay8,835Maximum Base Pay13,255Potential Annual Pay with Bonus114,855 - 172,315Year End BonusAs a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.Benefits InformationEmployee stock ownership plan that contributes Publix stock to associates each year at no costAn opportunity to purchase additional shares of our privately-held stock401(k) retirement savings planGroup health, dental and vision plans Paid Time OffPaid Parental LeaveShort- and long-term disability insuranceTuition reimbursementFree hot lunches (buffet-style) at facilities with a cafeteriaVisit our website to see all of our benefits: Benefits - Jobs (publix.com)Travel FrequencyOccasionally Address3300 Publix Corporate ParkwayCityLakelandStateFlorida Zip Code33811-3311Additional InformationYour application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. ​​​​​For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.FacilityLak Publix Corporate Office B003 Job CategoryMarketing & Advertising Req ID: 37888BRLocation: Lakeland, FL